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That's both costly and inconvenient. With online marketing of information, your 'inventor' of products can fit on the thumb drive in your pocket. Even if you sell actual deliverable products, you can have those sent from a reseller and have plenty of room at home and not worry about the shipping, handling or customer service.
Since your products don't take up space, it's easy to forget just how many 'assets' your business owns. You need to keep an ongoing list of the 'assets' for your Internet marketing efforts. Not only do these have an economic value, but you want to know what's available and have it organized for your convenience.
It's too easy for files to get lost on the hard drive and linger instead of getting revised and back on the market. Keep everything in separate folders or files and then make a back-up on a regular basis. It only takes one computer meltdown to lose your entire business in a flash.
Here are a few prompts to use in listing your online marketing assets so that you stay well organized:
- EBooks - custom written, original product or collaboration.
- PLR Products - articles, eBooks or courses that you own rights to resell
- Articles and reviews related to your niche
- Video or audio products that are marketed separately or with eBooks
- Customer list of buyers
- Prospect list of people who ask for more information
- Product reviews and testimonials from satisfied buyers
- Recommendations from influential people in your niche market
- Sales letters, squeeze page copy and ad copy from successful campaigns
- Graphics and logos identifiable as the 'brand' for your site
- Opt-in pages and forms from successful campaigns
These 'assets' have a monetary value, but they're nothing until you 'monetize' them for online marketing. By keeping track of your marketing assets, you discover what's most profitable in your niche and what isn't. Make the most of your assets and you'll get more income with fewer useless files (the electronic equivalent of the packed garage!).
Once you find the assets that are bringing you in the most profits, you can focus on automating them, and then move on to next and the next. When you realize how easy it is to keep your assets organized, it will become a walk in the park.
Treat your online business like a 'business' and you will see profitable returns, from loyal customers, for years to come.
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