Identify Your Website's Target Audience

<h1>Identify Your Website's Target Audience</h1>Author: <a title="Ray Christensen" href="http://www.articlesbase.com/authors/ray-christensen/153616.htm">Ray Christensen</a> Establish a concise list of objectives for your website. What do you want to accomplish? Sell a product?  Sell a service? Gather contact info for emailing or calling?  Sign up a new member?  Motivate to visit a physical location? Motivate to call?  Invite to take a survey?  Invite to submit feedback?  When you've decided what actions to prompt visitors to take, you can design your site for all pages to work towards that goal or goals.   If you want to drive people to visit your brick and mortar location, be sure that maps and driving directions are prominent.  Include photos of the location.  Include testimonials of how easy it was for customers to find it and what great service they received there.  Make your business hours clear.   If you have several goals, you may need to decide between having one or more sites.  With multiple products or services that are closely related, one site may be sufficient, but if they differ slightly or you'll be marketing them differently, unique sites may be best so that each can achieve it’s particular purpose.  One larger site can be easier to administer and the combined volume of content could be better for SEO. Keep your navigation logical and your order process simple.  Offer "help" pages or windows when any doubt could arise about what visitors should do next or what information to enter in forms.  This is where "pop-up windows" can be helpful.  If someone is interested enough to take out their credit card or submit information, don’t lose them by complicating the process.  Make it clear what buttons to press and which links to choose for their individual needs. Identify your target audience Who exactly are you trying to reach?  Are they located in a particular geographic area?  How old are they and might they have any technical or physical challenges?  What information do they need, and how fast? Will graphics help?  What is their typical financial situation?  Are they male, female or both?  What is their age group and education level?  What keywords would they use to describe your product/service?  Answering these questions will help improve your conversion rate without wasted effort and cost.  The better you understand your customers, the easier to meet their needs.  The above factors could help you determine any of these:  - Language(s) for site to use and/or how formal text should be  - Text size and colors  - Amount of text per page and reading level of terminology used  - Objective of site (online sale or visit location or contact via phone or email)  - Types of images to best reinforce text  - Most appealing images of people (similar age/race/occupational make-up)About the Author: Webmaster Ray is a website designer and internet marketer. For many more tips on generating website traffic and more sales, see his eBook, <a href="http://www.AttractWeb.com/websitedesign.php">Boost Your Website's Profitability</a>: 200 proven, low-cost techniques you can use NOW to increase traffic and make more sales.
Or visit <a href="http://www.attractweb.com">Attraction Web Design</a>Article Source: <a href="http://www.articlesbase.com/">ArticlesBase.com</a> - <a href="http://www.articlesbase.com/internet-marketing-articles/identify-your-websites-target-audience-915161.html" title="Identify Your Website's Target Audience">Identify Your Website's Target Audience</a>

Establish a concise list of objectives for your website.
What do you want to accomplish? Sell a product? Sell a service? Gather contact info for emailing or calling? Sign up a new member? Motivate to visit a physical location? Motivate to call? Invite to take a survey? Invite to submit feedback? When you've decided what actions to prompt visitors to take, you can design your site for all pages to work towards that goal or goals.

If you want to drive people to visit your brick and mortar location, be sure that maps and driving directions are prominent. Include photos of the location. Include testimonials of how easy it was for customers to find it and what great service they received there. Make your business hours clear.

If you have several goals, you may need to decide between having one or more sites. With multiple products or services that are closely related, one site may be sufficient, but if they differ slightly or you'll be marketing them differently, unique sites may be best so that each can achieve it’s particular purpose. One larger site can be easier to administer and the combined volume of content could be better for SEO.

Keep your navigation logical and your order process simple. Offer "help" pages or windows when any doubt could arise about what visitors should do next or what information to enter in forms. This is where "pop-up windows" can be helpful. If someone is interested enough to take out their credit card or submit information, don’t lose them by complicating the process. Make it clear what buttons to press and which links to choose for their individual needs.

Identify your target audience
Who exactly are you trying to reach? Are they located in a particular geographic area? How old are they and might they have any technical or physical challenges? What information do they need, and how fast? Will graphics help? What is their typical financial situation? Are they male, female or both? What is their age group and education level? What keywords would they use to describe your product/service? Answering these questions will help improve your conversion rate without wasted effort and cost. The better you understand your customers, the easier to meet their needs.
The above factors could help you determine any of these:
- Language(s) for site to use and/or how formal text should be
- Text size and colors
- Amount of text per page and reading level of terminology used
- Objective of site (online sale or visit location or contact via phone or email)
- Types of images to best reinforce text
- Most appealing images of people (similar age/race/occupational make-up)

Webmaster Ray is a website designer and internet marketer. For many more tips on generating website traffic and more sales, see his eBook, Boost Your Website's Profitability: 200 proven, low-cost techniques you can use NOW to increase traffic and make more sales. Or visit Attraction Web Design

Rate this Article:

0 / 5 stars - 0 vote(s)

Re-Publish

Article Source: http://www.articlesbase.com/internet-marketing-articles/identify-your-websites-target-audience-915161.html

Article Tags: Search Engine Optimization, SEO, Keywords, Website Traffic, Target Audience, Keyphrases

Related Articles
Related Q&A

Latest Internet Marketing Articles
More from Ray Christensen

University of Massachusetts reports fast growing companies are aggressively using Social Media

By: Sofia Sapojnikova | 15/12/2009
University of Massachusetts DartmouthThe University of Massachusetts Dartmouth recently conducted one of the first statistically significant studies on the usage of social media in corporations. The study compares the adoption of social media with a list of the fastest-growing U.S. companies assembled by Inc. Magazine – a leading business magazine headquartered in New York City.

Phantom Link Cloaker Review

By: Joe Drew | 15/12/2009
Do you want to read an honest review of the Phantom Link Cloaker script by John Merrick, Cindy Battye and Soren Jordansen? These are the same people who developed the Clickbank Pirate product which proved to be a major success in helping people achieve their dream income with affiliate marketing. So will their latest script PLC 2.0 really deliver on its promises?

The Internet Business Marketing Needs The Most Effective Keywords

By: Juhani Tontti | 15/12/2009
Let us assume, that your internet business marketing website has been running for some time. If you are using Google Analytics service, you have a very useful piece of information in use. If you additionally know, how you have used different keywords in your promotions, you can easily judge, which of the keywords bring the best traffic.

The 3 Tips How The Internet Business Marketing Can Use Keywords With Their Full Power

By: Juhani Tontti | 15/12/2009
The internet business marketing keywords have differences as the wines have. Some keywords are more effective ones than others. The basic selection technique for a keyword is, that it describes the idea of your business as well as possible. This guarantees, that the site visitors are potential buyers.

4 Killer Ideas For The Internet Business Marketing To Earn Money On The Internet

By: Juhani Tontti | 15/12/2009
I have never believed on accidents or good luck in the internet business marketing. I see every piece of the result as a result of the planned actions and deep thinking. When you plan your actions, you will plan how to earn money on the internet from home.

Affiliate Marketing Leads

By: Alan Grundemeier | 15/12/2009
Creating Affiliate Marketing Leads is the key to Success. There are a number of ways to use to generate affiliate marketing leads. The only reason for becoming an affiliate marketer is to sell products by promoting products and generating leads. Simply asking a someone to visit your website do not appear to be working anymore. They want to know "What's in it for me?" An affiliate must give the person a real reason to click on the affiliate's site.

Overview of Internet Marketing Methods

By: spinxwebdesign | 15/12/2009
There are various methods available for internet marketing. All these methods help you to promote your business as brand. Each of these methods is unique in terms of its popularity and the way it works to get desired output.

How To Start Your Marketing Business Online?

By: Rudy Silva | 15/12/2009
Do you want to start an internet business? Do you have the time to do it? Even a part-time internet business can take time away from your family. Decide what niche to go into. You need to study how to build websites. You also need to study internet marketing. Read this article on internet businesses.

Identify Your Website's Target Audience

By: Ray Christensen | 13/05/2009 | Internet Marketing
How to establish a list of objectives for your website and shape it for your best prospects. Identify your specific target audience for the best quality leads. Determine your strengths!

Keywords for Better Search Engine Results

By: Ray Christensen | 08/05/2009 | SEO
Keep the search engines happy! Website traffic received from people finding you in search engine and directory listings is top quality. Incorporate keywords and keyphrases that prospects would type in for best results.

Content is King for Websites

By: Ray Christensen | 08/05/2009 | Web Design
As a website owner, you must give your visitors what they want. The main goal of your website is to "sell" your products, services or ideas. Whatever tactic your site takes, you must study the whole process from the visitor's point of view. Right from the start, your web pages must be engaging and provide what people came there to find.