Remember Me
forgot your password?

Internet Marketing Strategies - Google Adwords Account Structure

A key to a successful Internet Marketing Strategy is a Sponsored Search Marketing campaign. One primary part of Sponsored Search marketing is the Google AdWords system.

Google AdWords allows users the ability to bid on top placement on the Google website and the Google search network. The Google AdWords system also has access to a content network which allows syndication of their marketing across a variety of websites.

Google AdWords is categorized as Search Engine Marketing when it comes to an Internet Marketing Strategy.

We will dissect the structure of a Google AdWords account to help you plan out the proper strategy when it comes to the search engine marketing aspect of your Internet Marketing Strategy. A Google AdWords Account has the following structure:

Campaign > Ad Group > Keywords & Ad Copy

The campaign level of the Google AdWords account appears immediately after the main account level. A campaign is the level of an AdWords account is where you have the ability to set the geographic targeting, language targeting, time scheduling for both daily and for the time on the clock in 15 minute increments. The campaign level description should correlate with the internal theme of Ad Groups.

Campaign>AdGroup>Keywords & Ad Copy

The Ad Group level of the Google AdWords account appears immediately after the campaign level of the account. The Ad Group is the area where we are able to have 10,000 (ten-thousand) sections to organize your keywords in direct correlation with the Ad Copy you plan on your keywords triggering. Your Ad Group name should have a relevant theme to the keywords found in the Ad Group.

Campaign>AdGroup>Keywords & Ad Copy

The Keywords of the Google AdWords account appear directly below the Ad Group. Keywords are words you would like to target on the search engine. There are three distinct styles to create your keywords and they are broad match, phrase match, and exact match.

Broad match keywords target the words you typed in and any words in combination with them or between the words.

Phrase match is words locked next to each other but keywords are able to attach on to either end of the phrase.

Exact match is the exact keyword you want your Ad Copy to hit for. Your Ad Copy and keywords should have strong relevant correlation.

Campaign>AdGroup>Keywords & Ad Copy

Ad Copy is part of an Ad Group where you need to have strong relevancy and correlation with themes in the keyword set. The Ad Copy you are provided has area for 4 (four) messages: Ad Title, Description Line 1, Description Line 2, and your Display URL.

Your AdCopy should have multiple catches to stand out in the marketplace. Your Ad Title should create interest in your Ad Copy and help the rest of your message standout. One key to think about is what will set you apart from the general marketplace. This may include capitalizing all the words in your title or even placing a call to action with even the just the first word capitalized leading into a message. Your AdCopy will vary if you’re selling an item versus selling a service. Some ads may be local oriented if you are in the service business. Also, local oriented ads targeted to a specific geography will need to be separated into their own Campaign.

AdWords Account Structure Summary…

AdWords accounts take a well structured approach for the most optimal results and relevancy programmed in before you begin your bidding. We have been working on creating accounts for over 5 years and continue to learn something new every day. Be sure to manage and measure your account as the market is always changing, one great tracking mechanism is Google Analytics.

Zach Hoffman

Zach Hoffman is interested in helping people.To learn more about Internet marketing strategy, search engine marketing, google adwords visit us www.seo.cc

Rate this Article: 0 / 5 stars - 0 vote(s)
Print Email Re-Publish

Add new Comment



Captcha

  • Latest Internet Marketing Articles
  • More from Zach Hoffman

Leads Are The Backbone Of Any Successful Business!!

By: Larry L Miller | 29/12/2009
Leads is the lifeblood of any business. Without fresh leads on a daily basis your business will soon die. Therefore, a system that will produce new leads is imperative to your online survival. There are many forms of lead generation, so do your due diligence before committing your time and money to a lead generation program. Let the professional help you find the right program for you. "Let's Build Your Online Business Together".

4 Tips After You Have Found Your Top Niche

By: James Ramage | 29/12/2009
Here are the 4 tips to remember after you have found a good niche to promote. These tips will make life that little bit easier.

Tips to Make a Lot of Money Online Starting From Scratch

By: R Dilip Kumar | 29/12/2009
The internet can be a powerhouse of information if you know where to look for relevant information. If you are in here to make money online, that too can be done without spending a fortune on irrelavant and unnecessary ebooks and other such material. In fact you can start an online business without spending a dime.Read on to know how to do it.

How to Identify Buyer Keywords That People With Buying Intent Use

By: R Dilip Kumar | 29/12/2009
What good is it to market your products using keywords that people with no buying intent use to search? Keyword can be research keywords, browser keywords and buyer keywords. It is this buyer keywords that will get you conversions and identifying such buyer keywords is not difficult.

Seven Ways Social Media Will Change in 2010

By: Sofia Sapojnikova | 29/12/2009
Social media exploded in 2009. Twitter alone grew over 900% this year according to Nielsen Online. Meanwhile, Facebook continued to colonize the world - adding another 50 million users for a total of more than 350 million active users in 180 countries – and 50% of them log onto Facebook every day.

The Online ATM Cash Machine Making Over $20,000 Per Month on Online Marketing on Auto Income

By: Dale Dupree | 29/12/2009
I'm making because some of them are not making enough even to cover their monthly expenses. In fact I'm making over $15,000 /month. A lot of money can be made on the internet but the newbie's shouldn't take it the way most of them take it; they should take it like a real business.This is how it

The Important Elements in Building Your MLM Opportunity

By: David Heon | 29/12/2009
There are many programs and many formulas for helping you build your MLM Business but the bottom line is that it is up to you to step up and make it happen. You need to get over whatever is holding you back and work hard to plow through all the phases of MLM growth.

Sitemaps and How They Help Search Engine Optimization (SEO) Efforts

By: Zach Hoffman | 01/10/2009 | SEO
A sitemap is important to a Search Engine Optimization campaign because it easily allows the Search Engines to crawl and index all available pages of a website.

SEO.cc - Landing Page Marketing

By: Zach Hoffman | 20/08/2009 | SEO
Landing page marketing is very effective for lead generation which becomes a core variable of new business generation.

Search Engine Operator Offers SEO Services for Businesses of All Size. our Search Marketing Services Increase Key Visibility for Your Web Site on the

By: Zach Hoffman | 22/09/2008 | SEO
Once you begin to understand the many areas that can affect your website performance you can increase your website business using SEO relevant data and market information.

Search Engine Marketing Today

By: Zach Hoffman | 19/06/2008 | SEM
A complete search engine marketing solution should encompass both Search Engine Optimization and Sponsored Search on the major search engines.

SEO – Search Engine Optimization – What is It?

By: Zach Hoffman | 19/05/2008 | SEO
Search engine optimization, the technique of placing a website as a relevant source for search engines to reference for information.

The Dynamic Landscape of Marketing

By: Zach Hoffman | 13/05/2008 | Internet Marketing
Marketing ideas are endless and can have many objectives, but all must reach out with one established goal - communicating and persuading your target market audience.

Top Cosmetic Dentist Achieves Designation in the Area of Comprehensive Cosmetic Dentistry

By: Zach Hoffman | 28/02/2008 | Dental Care
LVI Global is the ultimate teaching center in dentistry at which dentists from around the world advance their skills.

Web Presence Building Blocks (step 2): Site Map Building (site Blueprints)

By: Zach Hoffman | 04/02/2008 | Web Design
The creation of a site map makes navigation of your site more efficient for both consumers and search engine robots (computers building search results).

Submit Your Articles Free: Signup
Article Categories




Use of this web site constitutes acceptance of the Terms Of Use and Privacy Policy | User published content is licensed under a Creative Commons License.
Copyright © 2005-2008 Free Articles by ArticlesBase.com, All rights reserved. (0.36, 6, w3)