When Google introduced Adsense, an innovative advertising and internet marketing program, it soon became apparent to tricksters that there was a lot of money to be made by fraudulent means by generating web-pages specifically designed to display Adsense ads, using template-based page generation software specifically designed for the purpose. Content duplication was rife and those websites themselves were of little or no use to the visitor who was presented with nothing more than Adsense advertisements.
Keyword density has been the cornerstone of search engine optimization for many years. The two major factors influencing search engine placement were the use of keywords and in-links (back links). Latent semantic indexing was introduced in an attempt to improve the service offered by Google and other search engines, to check marketing malpractices, and to ensure that featured websites were indeed providing a useful service to those using Google’s search engine.
Since the introduction of latent semantic indexing, many sites have been de-listed by Google as being of little use to the visitor, and for using duplicate content. On such sites, a change of keyword was frequently the only difference between pages. As a result, many internet marketers found their income slashed to almost zero overnight. Hence, this innovation has helped curb internet fraud and malpractice, although it is not entirely perfect in itself, as will be revealed in this story later.
Latent semantic indexing was initially used in Adsense to enable advertisements targeted to the theme of a webpage to appear on the page. The algorithm checks the wording on the page and determines the theme of the page. It involves analysis of words used in natural language, and the synonyms and closely related words used when discussing the general theme of a page. This technique complements, rather than replaces, keyword analysis. The only drawback is that since it is based on a mathematical set of rules, or algorithm, it is not perfect and can lead to results which are justifiable mathematically, but have no meaning in natural language; however, no longer will sites with ambiguous keywords be acceptable to search engines. The semantics of the page must make the meaning and topic of the page clear.
To conclude, the introduction of latent semantic indexing is good news for you as a website owner, since it tries to ensure that genuine visitors are mostly led to legitimate sites such as yours. While designing content, take care not only to maintain a reasonable density of the specific words being targeted, but also use related words and terms to define the overall theme of the page. In the process, you will eliminate a lot of ambiguities, and safeguard yourself from the diversion of genuine traffic to other dubious websites.
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Solicitation of family and immediate friends
By: Marilyn | 18-07-2008
I belong to an MLM compnay who told me that we can not solicite immediate downline people into another network markeing company we are involved with.
The products are non completing although they fall under supplements. They have different purposes. The first company limts us from doing any solicitiations with family and friends that we have brought in to their company into another company.
Someone told me that there is a law recently passed that makes this illegal.
My company has had an inquiry from All Star ...
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My company has had an inquiry from All Star marketing group in Hawthorne NY. I have been unable to find the names of the principles of that company
Multimap search campaign?
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Multimap are number 1 in google for "maps"? I'm interested to know what type of search terms they are struggling to get ranked for?
Events similar to the Machester Digital Roadshow
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Hello, the Netimperative Regional Digital Roadshow- Manchester Date: Thursday 17th July 2008 is exactly what I need, but I shall be on holiday, are you planning anything similar at any other location? Nick Lapham
Car information , car sales , marketing
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HOW MANY CARS SOLD PER DEALERSHIP ? Hello , I am trying to get information about the auto industry . What i would like to know is .... " How do I find out how many cars are sold , by dealership it possible ". Can I find that information by Market Area ......... ie. Hartford , Atlanta , Orlando , Nashville , etc. ........ new cars and used cars , Trucks and SUV's ? Thanks for your help .....
My name is Michael
e-mai BUSSINESS4MICHAEL@AOL.COM
Nobody can answer this question.
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What is the market size in the United States for tactical flashlights? How many are sold each year? How many are sold to police, military, security personnel and other relevant protective services?
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