List building is an essential element of the successful Internet business today. A good list ensures that your online business grows every day and puts more money in your pocket every month. Current research indicates that you can expect to make about $1 dollar a month for each subscriber in your list. That is how these super affiliates and mega gurus make that big money. When you see a sales page that brags about making tens of thousands every month, you can bet that they have a very large list.
There are a number of methods you can use to build your list. The most well known technique is through the use of a squeeze page. The sole purpose of a squeeze page is to collect the name and email address of new subscribers. It is important that you offer a valuable incentive for people to sign up. Free ebooks, reports, and ecourses are very popular for this purpose.
In addition to using a squeeze page, you should add an opt in box on every page of your site. The reason for this is simple. Using my site as an example: I offer a lot free downloads within my site, but in order to get to the internal download pages, you must be a member of my list. Although I never publish the URL’s of my download pages, unregistered members come to these pages every day. This happens because current members of my list often refer others to my internal pages (which is okay). By including opt in boxes on these pages, I have an opportunity to bring these visitors into my list.
The final piece of the puzzle, as always, is marketing. Nothing at all happens online unless you have traffic coming to your site. I write articles as my primary marketing tool. In EVERY article that I write, I include a link to my squeeze page in the author’s resource box. I also participate in forums and comment regularly on blogs. Using these techniques, I have people coming to my squeeze page and joining my list every day.
Of course, there are many ways to market your list, but the important point is to do it on a daily basis. And make sure that a large percentage of your links point to your squeeze page. Over the long term, these tactics will ensure your online success.
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