Justin Arnold is a full-time freelance writer and SEO expert who has written many thousands of articles for a large number of companies and organizations around the world. For information on his article writing and SEO services please visit www.themightierpen.co.uk/article_services.html or for more information on other writing services available visit www.themightierpen.co.uk .
An article service which also offers an article submission service recently promoted a marvellous way to make certain that your business plummets down the search engine results, and possibly becomes blacklisted altogether. The article submissions service in question suggested developing a single article for your company, and then submitting it at the same time to hundreds of article directories.
This form of suggestion annoys me, because there are many deserving sites on the net run by deserving folks such as you and me, who are attempting to make a decent living. It is websites such as those promoting mass submission of articles that could very easily wipe your web business off the net entirely. I don't know why they do it - either they don't understand the idea of search engines, or they just want a headline grabbing sales line that will raise them a quick and simple few dollars.
Either way - they care very little for your company. Failing to grasp the idea of search engines, article directories and duplication of content is not an ideal beginning for an article submission service! But for the unwary online business owner, seeing a company that will compose a single article and post it hundreds of times for you might appear good - hundreds of backlinks almost immediately, what could be better?
Unsurprisingly, it will not work this way. Submitting your search engine optimized articles to hundreds of article directories will just cause hundreds of duplicated articles filling up the web. Search engines take a very dull view of duplicate content, and will do one of two possible things. If you're fortunate they will only pick up on the first example of your article and blacklist every subsequent copy, or if you're not so fortunate, your complete online business will be blacklisted for article spamming. Either way, you've just lost out.
The problem is that article submission sites are often just wanting to be paid an extra amount for doing precious little work. One, well written, optimized article will almost certainly cost you approximately $15. It's true, there are cheap sites online that produce articles for two or three dollars, but have you ever attempted reading them? And how many ever make it to the first page of the search results pages? Of course, you get what you pay for. However many of these submission services then charge $50-100 to publish your single article to hundreds of sites.
On the other hand won't that take them a long time? No - quite the contrary. There are plenty of automated article submitter software products on the net. All they do is write a single article, then copy it into their utility and click post. The full task is finished in ten moments - and you've just parted with a significant sum of cash and have put your website at severe risk, with no possible possibility of return.
So what must you be carrying out instead? The answer is easy - remember that there are never any quick solutions that last, no cheap solutions worth the money and no lazy means around a challenge which manages to solve it. Rather than using one mediocre article composed and then spammed across the article directories, have a dozen articles composed, and send each to just a very select few directories. In this way you avoid duplication of content, avoid being blacklisted for spamming, and end up with a good number of exceptional backlinks, which will do much more good for your web business.
Remember - an article submission service that you can trust is one which will be able to combine an article writing service of high quality with a submission policy which does not put your business at risk. As an article writer myself I have been contacted by companies who have offered hundreds of dollars to write and post duplicated articles, but I have always refused, offering advice that will save their web business. Make certain that you are aware of this possible pitfall, and protect your business.
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