Graduated from Arizona State Unviversity with a BA in Digital Art emphasis in Animation. While attending ASU Travis was able to dive deeper into taking an interesting in Marketing, Psychology, as well as extensive classes on color theory. Soon after his graduation he started putting his dreams in motion to start his own web design company. After months of research and networking Travis and Ross Brown became business partners finally opening up their very web design studio, Webflo Studios, LLC.
Your brand isn't just something your company sells; it isn't just some service you provide. Your brand is an idea, a symbol of what you stand for, and what identifies your company in the face of your competitors. Your brand identity could be your logo, catch phrase, a song, colors, people, etc. It is a collection of things, ideas, and symbols that associate with one another to create a stronger recognition of your company and its products and services within the hearts and minds of your customers.
It is no accident that when you think of McDonalds and think of Ronald McDonald, the giant stylized M, with the colors red and yellow. Those are all part of McDonald's brand identity. They form a weave of different parts to form a very strong identity. This is why you see thousands of logos, reoccurring colors, and other methods of showcasing brand identity constantly in our day to day lives.
The web is just another medium for your brand identity to be on display and strengthen it overall. Your website, logo, and any print media you might have like business cards, brochures, or posters should all have some method of similarity to them, the most common aspect likely being color. Your logo should also appear on your business card, brochures, and posters, upholding a strong unity amongst the different elements of your brand identity.
Once your brand identity is out there in the world in enough places like print, web, and television, it will also be on the mind and tip of the tongue of your customers. And do not think identity is something only for the big guys. Having a strong brand identity can associate your business with quality and affordable products and can mean the difference in cutting back or opening that new location.
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How To Become A Super Affiliate
By: Tom Smith | 22/11/2009Many people have taken the plunge and joined the world of affiliate marketing.
How To Best Select An Affiliate Program
By: Tom Smith | 22/11/2009Marketing products and services through the Internet is unquestionably easier and more rewarding compared to traditional marketing methods. With the millions of people worldwide getting online each day, there’s an enormous possibility for a merchant to sell his products and generate huge income.
How to Choose an Affiliate Program
By: Tom Smith | 22/11/2009If you are an affiliate marketer, you have two options. The first option is to choose the product which has a great demand in the market.
How To Continually Grow Your Affiliate Checks
By: Tom Smith | 22/11/2009The promise of earning profits without really doing much of anything has enticed a lot of people towards affiliate marketing. But does affiliate marketing really work this way?
How to Create an Outline For All of Your Article
By: Tom Smith | 22/11/2009We’ve done it through junior high, it expanded longer through high school, then on college it became chapters.
How to Drive Laser-Targeted Traffic Using Overture
By: Tom Smith | 22/11/2009In online marketing business like affiliate marketing, no traffic means no sales. That’s the reason why most affiliates or webmasters easily shell out even big bucks just to get top rankings on the search engines.
How to Evaluate an Affiliate Program
By: Tom Smith | 22/11/2009Every affiliate program must have some products to sell. These products may be the physical products which require delivery or some e-products which require the instant downloads after online payment.
How To Incorporate Adsense Into Your Affiliate Marketing
By: Tom Smith | 22/11/2009A lot of people are lured by affiliate marketing because it can be financially rewarding, even if you just stay at home. Affiliate marketing programs are best alternatives to those who are sick and tired of their arduous daily work just to climb up the venerated corporate ladder. You don’t need products to sell, you just have to market them in your own web site and you don’t have to worry about processing the customers’ payments and the shipment of the products.
Effective Web Design: Precedence, Navigation, Usability
By: Travis Simpson | 05/08/2008 | Web DesignThe first principle I'd like to discuss is Precedence, or guiding the eye. Precedence is a very useful tool in leading the user through the various parts on your site in the most efficient manner to make them aware of your logo message and content, in the proper order.
Effective Web Design: the Importance of SEO Articles on Your Site
By: Travis Simpson | 05/08/2008 | SEOSo you have started your own business, and even have a company website. Now you might be wondering how to drive traffic to your site. You need to first advertise your company, and secondly get people interested in your website, products, and services. There are a few particularly popular ways to do this, but one of the best ways to do so is to feature SEO articles about your business, both on your website and on other sites. If you have never heard of article marketing, you are probably wonderin
Webflo Studios Builds Custom, Professional Website for Paint Company
By: Travis Simpson | 10/05/2008 | Web DesignThe owners of the company wanted a professional website that would bring their specialty painting services to the forefront. As most of their clients are either involved in commercial work or own a large home, the owners’ goal is for their website to emphasize the company’s ability to take on projects industrial and elegant alike. Their overall objective with the website, like most clients, is to raise awareness about Verbraken and Sons Arizona Paint Company.
How to Succeed in Internet Marketing
By: Travis Simpson | 07/04/2008 | MarketingThe Internet is clearly crucial to our society. Many people depend on the Internet for several services, such as daily communication, school, banking and bill pay, and even work, just to name a few. Obviously most people could not go a day without it. Thus, it makes sense to use the Internet as a way to develop and improve your business, mainly using online marketing.
Effective Web Design, Do’s and Don’ts
By: Travis Simpson | 07/04/2008 | Web DesignThere are a lot of websites that I visit while looking for inspiration or just when casually perusing the web that are like nails on a chalkboard for my visual cortex. So I decided to compile a list of things to consider when developing your own design or when thinking about how an effective web designer could create your website.
Effective Web Design, Speed
By: Travis Simpson | 05/04/2008 | Web DesignOne of the top complaints of internet users deals with the speed at which a website is being displayed. The faster your website displays, the faster your users will be able to get to the content.
Net Neutrality - How it Affects You and Why You Should Care
By: Travis Simpson | 27/03/2008 | InternetEver since the internet was created it has operated on the concept of neutrality. All data transferred across the internet's pipelines have always received equal priority. All data transfers at the same speeds, through the same pipelines, whether it is cnn.com or joesgeneralstore.com.