What would you say if I told you that you could take one idea – your book – and turn it into a gold mine? Well, that’s the principle behind repurposing, or turning one idea into many.
Repurposing is used a lot in the interior design business. It’s taking an item that may have one purpose and then finding multiple uses for it, like taking a traditional glass flower vase and using it as storage vessel for lemons and limes or other objects. A recent news story I saw told how one chronic speeder found his 2000 Dodge Viper repurposed as a DARE vehicle for police to use in their educational programs to keep kids off drugs. Repurposing is everywhere, and you can do it too.
Let’s say you’ve written an instructional book. You can repurpose that book in an unlimited number of ways, and each of those ways can appeal to a different market base. It’s so much easier finding and appealing to a new market than it is writing a new book. And each new market brings new profits. Repurposing is an ingenious way to sell more books or information products faster, better and with less effort.
From your hard cover book you can release a soft cover book, an eBook and an audio CD of your book. With one idea you’ve just appealed to four different markets. From there you can create editorials or articles based on chapters of the book. You can also start a blog, eZine or website.
When people ask you questions about your work, jot those questions down. Those can easily become entries on your blog or eZine or the topic for future articles or even another book. If your content is appropriate, you can develop workshops and seminars or a series of teleseminars. Then you can create workbooks, guides and 3-ring binders as supplementary materials. You can even move into personal consulting and group coaching. And the closer and more private access your audience has to you, the more you must charge.
Repurposing can really have a domino effect. The broader the consumption of your message, the more money you make. Broad consumption is being read, being listened to, being downloaded, being printed and being in demand.
These are just some of the ways content can be repurposed – there are many more. You can create an empire starting with one book. Let your mind go crazy with all of the ideas out there and all of the possibilities, and get started now.
Related Articles
Book Marketing --How to Make More Money With Your Books By Finding New Markets
By: Alex Mandossian | 05/11/2007 | Marketing
Targeting new markets is an easy and profitable way to repurpose your content. Want to put more cash in your pockets? Of course you do. Looking for ways to repurpose content to make it happen? Of course you are. Here are four ways to score a bull's eye by targeting new markets through repurposing.
Marketing Your Book by Repurposing: The What, Why & How of Turning Your Book into a Gold Mine
By: Alex Mandossian | 06/11/2007 | Marketing
What would you say if I told you that you could take one idea--your book--and turn it into a gold mine? Well, that's the principle behind repurposing, or turning one idea into many. It's taking an item that may have one purpose and then finding multiple uses for it. Repurposing is everywhere, and you can do it too.
Book Marketing -- 4 Ways to Make More Money With Your Books
By: Alex Mandossian | 02/09/2007 | Writing
Authors are always asking me how they can make more money. I'm here to tell you that it's not by writing a new book, it's by repurposing it. Repurposing can even help you with your online book marketing strategy. Here are four ways to repurpose your content and accelerate your profits.
Embracing Online Marketing: 4 Ways to Reuse Content and Boost Your Book Sales
By: Alex Mandossian | 03/10/2007 | Writing
If you want to boost your book sales, it's time to embrace the power of Internet marketing to spread the word about your book. You can create an empire starting with just one book. (Yes, just one book!) Here are 4 ways to repurpose content online and create your empire.
Book Marketing - Quick and Easy Ways to Create Multiple Books And Make More Money
By: Alex Mandossian | 03/10/2007 | Writing
As a speaker, author or consultant, you already know one of the easiest ways to make money is to have multiple products or books to sell to your customers. But, when you hear the words "series of books" do you cringe at the thought of months chained to your desk writing? Well, I'm here to tell you it doesn't have to be that way. In fact, you don't have to do much writing at all.
Book Marketing – 3 Ways to Use Other People’s Content to Boost your Profits
By: Alex Mandossian | 14/02/2008 | Internet Marketing
Repurposing your content is an ingenious way to make more money with less effort. So is repurposing other people’s content. I’m not talking about plagiarizing or stealing someone else’s ideas. I’m talking about using information that is already out there. Here are three examples of how to boost your profits by using or repurposing other people’s content.
Embracing Online Marketing: 4 Ways to Reuse Content and Boost your Book Sales
By: Alex Mandossian | 14/02/2008 | Internet Marketing
If you want to boost your book sales, it’s time to embrace the power of Internet marketing to spread the word about your book. You can create an empire starting with just one book. (Yes, just one book!) Here are 4 ways to repurpose content online and create your empire.
Book Marketing – Raise your Prices and Sell More? Here's How!
By: Alex Mandossian | 14/02/2008 | Internet Marketing
It sounds counterintuitive. Raise the price of your product and sell more of it. But it's what happened to John Harricharan. (And you can do this too.) Here's how.
Got a Question? Ask.
Ask the community a question about this article:
Frequently Asked Questions
How do I set up my own PHYSICAL DNS??
By: Reloaded | 20-07-2008
How do I set up my own PHYSICAL DNS??
I want a physical one, as in Modem, Firewall and Server, not a virtual one.
Ending of Dr. Horrible
By: triciamcdent | 20-07-2008
What did you think of the ending of Dr. Horrible's Sing-Along Blog?
[SPOILER ALERT! Avert your eyes, if you haven't seen Act III.]
Did Penny have to die? Does Dr. Horrible belong in the Evil League of Evil? Is Joss Whedon messing with our minds?
Are there any entirely IM or VoIP -based p2p ...
By: drabsv | 18-07-2008
Are there any entirely IM or VoIP -based p2p support services? That is services like Yedda, only that the communication happens in real time, on chat or via Skype?
I know of IRC software support rooms and http://qunu.com but I am looking for something more advanced, for instance a database where you can tag yor question (without writing it, tags alone), leave your IM details, take advantage of a tag-matching system like here on Yedda and wait to be contacted on your personal IM client.
Since you have Internet, you write less or more?
By: qzmaster591 | 09-07-2008
Since you got internet, the number of postcards and letters increased, decreased or stayed the same?
Child Pornography on Craiglist
By: Marcie | 02-07-2008
Child pornography is arguably one of the worst things that enjoy the internet and the web 2.0 rage. If Craiglist insist on having a pornography section, are they in part at least responsible for perpetrating the porn trade? Are they doing enough to redeem themselves?
What the top 3 contextual ad platforms?
By: Nolan Bayliss | 30-06-2008
What the top 3 contextual ad platforms?
Q&A Powered by:
Latest Internet Marketing Articles
First Introduction to SEO
By: Ravii Kumarr | 25/07/2008
Every day millions of people use search engines to find products and services. The top search engines like Google, Yahoo, and MSN or Ask use link popularity to decide which sites come up first when a potential customer does a search. So ask yourself, as an entrepreneur, wouldn’t it be nice if you could increase your website position and yours would come up first?
The Components of a Business Card
By: karen grahams | 25/07/2008
If you are in business, you probably have a business card that you can hand out to prospective customers. If you do not, you should get one immediately. Business cards, despite being old in the tooth, continue to be effective marketing tools. They allow you to give direct contact information to people who are likely to need your product or service.
Top 3 Reasons to Choose a Network Marketing Company
By: Ronda Tuckness | 25/07/2008
I believe you should look for three things when choosing a network marketing company. When all three of these are present, you should feel good about your decision. The first thing is "a good management team". These people should have good reputations in the industry and should demonstrate the highest integrity.
How Does Search Engine Optimization Process Work
By: Amitt Sharmaa | 25/07/2008
Why Online SEO Marketing?
Why is Online SEO Marketing so popular today? Because it has been extremely effective in boosting sales for countless businessmen around the world. Just consider this - 90% of your potential customers search for their products.services online rather frequently. Suppose you are offering quality products and services at competitive prices, but your sales are not improving as no body knows about your products, simply because you are not using the appropriate medium to
The Search Engine Helps to View the Rankings of a Website
By: Ravii Kumarr | 25/07/2008
“Human mind operates by Association.” and it is his unique endeavor that has brought revolutionary techniques on Earth. Earlier technology ignored the financial responsibility. Men did not care even if he lost money. But today it is important that business generates money, reaches out to millions of people and saves time altogether. It is at this juncture that SEO evolved effectively to market websites and make business search engine smart.
Free Blogging Website- Assistive Guideline For New Bloggers
By: deepak kulkarni | 25/07/2008
If you are searching for information about free blogging website, you will find the below related article very helpful.
Myesell: the Free Online Shop Creator to Build Your Own Free Online Store
By: Vikram kuamr | 25/07/2008
Selling products and services online is made easier and more convenient than ever!
The Importance of Keywords to Bloggers and Webmasters
By: Manishh Kumarr | 25/07/2008
Through another blogger, I discovered two interesting keywords. These keywords are "derivatives" of the word "Google" itself or where the word "Google" was taken from. The key words are "Googel" and "Googol."
More from Alex Mandossian
Teleseminars: How I Made $25k an Hour Working From Home With One Employee
By: Alex Mandossian | 14/02/2008 | Internet Marketing
If you could reach hundreds of customers in the same time it took you to reach just one, you’d jump at the opportunity, right? And if you could make more money in an hour than elite professional athletes or Fortune 500 CEOs, you’d want to know how, wouldn’t you? It’s possible. I’ve done it – and without cold calling or working 18-hour days, seven days a week. And you can do it too, by embracing Teleseminar training.
Book Marketing – Raise your Prices and Sell More? Here's How!
By: Alex Mandossian | 14/02/2008 | Internet Marketing
It sounds counterintuitive. Raise the price of your product and sell more of it. But it's what happened to John Harricharan. (And you can do this too.) Here's how.
Embracing Online Marketing: 4 Ways to Reuse Content and Boost your Book Sales
By: Alex Mandossian | 14/02/2008 | Internet Marketing
If you want to boost your book sales, it’s time to embrace the power of Internet marketing to spread the word about your book. You can create an empire starting with just one book. (Yes, just one book!) Here are 4 ways to repurpose content online and create your empire.
Book Marketing – 3 Ways to Use Other People’s Content to Boost your Profits
By: Alex Mandossian | 14/02/2008 | Internet Marketing
Repurposing your content is an ingenious way to make more money with less effort. So is repurposing other people’s content. I’m not talking about plagiarizing or stealing someone else’s ideas. I’m talking about using information that is already out there. Here are three examples of how to boost your profits by using or repurposing other people’s content.
Teleseminars: How to Make 6-figures Interviewing Experts
By: Alex Mandossian | 07/02/2008 | Internet Marketing
A great way to bring in the big bucks on a Teleseminar is to do a public consultation. Below is a step-by-step strategy you can follow it for your own business.
Online Marketing Tip – Strike While the Iron is Hot (like Bill Clinton in His Book "giving")
By: Alex Mandossian | 07/02/2008 | Internet Marketing
There is a fable more than 2,600 years old and its moral still applies today – to any successful Teleseminar marketer or any marketer of any kind. It’s from Aesop’s fables, and it’s called “The Wolf in Sheep’s Clothing.” The moral of the story is to strike when the iron is hot and that a good plan executed today is much better than a perfect plan that is too late.
The Brian Tracy Teleseminar: a Successful Case Study in Tele-training Marketing and Profits
By: Alex Mandossian | 07/02/2008 | Internet Marketing
In previous articles I’ve given you lots of examples of how to increase your profits with Teleseminar marketing. Now let’s look at a real life example in action, using a time proven 3-step “Socratic” method to capture more profits, faster, better and with less human effort, even if you’re on a bootstrapped marketing budget.
Turn your Prospects Into Customers in Less Than an Hour Using Teleseminars
By: Alex Mandossian | 24/01/2008 | Internet Marketing
I built my business using prospecting calls, and in this article I’ll explain how you can, too. A prospecting call is a way to turn your prospects into paying customers. These Teleseminars offer useful information meant to inspire prospects to buy your products.
Internet 
