If you are wondering whether to go with offline marketing or online marketing, the answer is up to you. I would venture to say that many network marketers use a little of each. Both methods can bring promising prospects your way.
Let’s take a look at some of the offline methods first. Leaving business cards, catalogs and brochures at places you frequent; placing a web decal or magnetic sign on your vehicle; newspaper ads; flyers; business stationary; free product samples; wearing apparel that features your company logo; home parties; craft fairs; flea markets; door hangers; postcards.
Online methods can include article marketing; forum participation; online ads; social networking; pay-per-clicks; Google adwords; blogs; purchasing leads; etc.
Each and every method is not listed here, but you get the idea. I believe that every method which gets your business website out there is beneficial. Network marketers will favor some methods over others, but it essentially comes down to you.
You will learn which methods you prefer after a little trial and error. There are a few that I simply detest only because they do not suit my personality. It is important to use the methods that you enjoy and are comfortable with.
If you force yourself to use methods that you don’t like because you think you should or because someone advised you to, that will be a mistake. You will hate every minute of it, and your disdain could cause you to leave your network marketing dream behind.
Your business belongs to you. You should seek advice and counsel from the gurus, but only use what interests you. Any method that gets your name and company to the masses in a positive way is a useful promotion tactic.
Offline marketing or online does not have to be a choice. You can easily use both for favorable results. Some people use online methods exclusively and have no desire to try anything offline. That is certainly their prerogative. However, something as simple as a web decal on their vehicle is seen daily by dozens of people.
Why not employ both methods for maximum effect? I admit that I do not use many offline methods because I truly prefer working online. However, I would not discount anything that appealed to me just because I prefer working online.
The more people that are exposed to your website or your business, the faster things will go. It is all about numbers, or as some would say, “It is a numbers game.” I do get tired of that cliché, but it is true.
So, the bottom line is, “offline or online”, it is all good. Any method that suits your style, used consistently, will produce results.
Got a Question? Ask.
Ask the community a question about this article:
Frequently Asked Questions
Since you have Internet, you write less or more?
By: qzmaster591 | 09-07-2008
Since you got internet, the number of postcards and letters increased, decreased or stayed the same?
Child Pornography on Craiglist
By: Marcie | 02-07-2008
Child pornography is arguably one of the worst things that enjoy the internet and the web 2.0 rage. If Craiglist insist on having a pornography section, are they in part at least responsible for perpetrating the porn trade? Are they doing enough to redeem themselves?
What the top 3 contextual ad platforms?
By: Nolan Bayliss | 30-06-2008
What the top 3 contextual ad platforms?
What are the top 3 contextual ad networks?
By: nbayliss | 30-06-2008
What are the top 3 contextual ad networks?
Firefox
By: Kibbutz | 20-06-2008
What are the advantages of the new Firefox browser (please don't get technical)?
I work as software engineer. Can I build my own web site without being fired?
By: Ranimi23 | 16-06-2008
I am going to open my own web site and also write there a column, but I'm afraid my boss won't like this hobby. It will be a big application and I will need to work on it on my spare time. I like my work and I like also to program outside my work. Can I do that or it will be talking a big risk?I don't want to hide this web site, because I do believe it will be a great success, I just don't know if this collide with my work. I do progarm web sites at my work, but not like what I am planning to do. This web site may be some day a real company, I don't know what will happen but I love the idea of doing it. Please advise how to behave. I do know big companies started from people who had worked while they started their own thing.
Q&A Powered by:
Latest Internet Marketing Articles
How To Use Email Marketing To Drastically Increase Your Online Profits
By: Andrew Kryzak | 24/07/2008
Find out how email marketing will completely revolutionize the way you do business online-- and drastically increase your profits and conversion rates.
Special Internet Marketing Techniques
By: Manojj Kumarr | 24/07/2008
The leading internet marketing guru, Armand Morin, gave an eye opening presentation at the Glazer-Kennedy Super conference in Chicago on April 22, 2007. I got a chance to speak with him personally and was totally impressed with not only his knowledge, but also his down-to-earth approachable attitude. These are the highlights of his presentation. Do not get blogged down with Goggle.
Do Your Friends Really Want to be Dragged to an Opportunity Meeting?
By: Ronda Tuckness | 24/07/2008
I don’t know about you, but I would rather stick a hot poker in my eye than attend an opportunity meeting. I have a friend who is involved in network marketing, as I am, but her company hosts these meetings quite frequently at a hotel meeting room in town.
The Ultimate Gold Mine Affiliate Programs
By: Wazir Singh | 24/07/2008
What is an affiliate program and how can it make you a lot of money? An affiliate program is a program in which you sign up and allow links to be placed on your website. You get paid for each and every click on each of the links. It is also known as pay per click. There is also pay per sale and pay per lead. Affiliate programs can be an absolute gold mine and an easy way to make money with little effort.
Some Sensational Ways to Improve Your Earnings
By: Amitt Sharmaa | 24/07/2008
If webmasters want to monetize their websites, the great way to do it is through Adsense. There are lots of webmasters struggling hard to earn some good money a day through their sites. But then some of them are enjoying hundreds of dollars a day from Adsense ads on their websites.
Online Marketing in Aviation Industry
By: Praveen Kumarii | 24/07/2008
Internet Marketing: Online Marketing In Aviation Industry When thinking about the types of online marketing available today, you really need to think about the objectives of your online marketing spend. Are you looking to sell a product? Drive prospects to your web site or marketing pages? Create awareness for your company?
Make Money Online as an Affiliate Guide
By: Vinodd Kumarr | 24/07/2008
Theoretically the idea of making money from affiliate programs sounds easy. It gets even more exciting when you discover that there are some affiliate programs like Google's AdSense where you do not even need to sell anything to earn a hefty affiliate income.
Find Real Estate Deals in Google
By: Dharmender Kumar | 24/07/2008
Informative articles on the web work very well to promote your business and services. They are also good resources in research work. Once you decide to write an article for your business, you must assure that it should be eye catching and powerful enough to grab the attention of the reader.
More from Ronda Tuckness
Do Your Friends Really Want to be Dragged to an Opportunity Meeting?
By: Ronda Tuckness | 24/07/2008 | Internet Marketing
I don’t know about you, but I would rather stick a hot poker in my eye than attend an opportunity meeting. I have a friend who is involved in network marketing, as I am, but her company hosts these meetings quite frequently at a hotel meeting room in town.
Let Network Marketing Save You From Your Job
By: Ronda Tuckness | 22/07/2008 | Internet Marketing
Have you ever wondered whether network marketing can save you from your job? You know, having to ask for vacation time, sick leave, etc.? Don’t you find it strange that as an adult you are still required to ask permission for these things?
Truth in Network Marketing
By: Ronda Tuckness | 22/07/2008 | Internet Marketing
If there were more truth in network marketing, I believe there would be less people who become frustrated and quit. It prospects were told in the beginning that this business takes time and a lot of hard work, they would probably not join in the first place. Or they would realize what it does take and would do everything necessary to hang in there until they reach their goals.
Your Warm Market and Network Marketing
By: Ronda Tuckness | 18/07/2008 | Internet Marketing
you use the “warm market strategy” in an attempt to build your network marketing business, you are doomed to fail. How many of your friends and family members have expressed a desire to do network marketing? I know in my case, I have only a couple of friends who do what I do. However, they are in different companies, and they build mostly offline. My interest is only in building online.
The Power of Time
By: Ronda Tuckness | 17/07/2008 | Internet Marketing
The power of time should not be under-estimated. This is especially true in internet marketing. Building an online presence takes determination, hard work, and time. The truth of the matter is, it does not matter what type of business you want to build. You must give it time to work.
The Law of Cause and Effect Alive and Well in Network Marketing
By: Ronda Tuckness | 16/07/2008 | Internet Marketing
The law of cause and effect works in every area of our lives, including our network marketing businesses. A good example is a person with poor spending habits. This usually leads to a life of want and lack because they spend money so frivolously.
Love Your Network Marketing Company
By: Ronda Tuckness | 11/07/2008 | Internet Marketing
You should love your network marketing company and promote it as a leader in the industry. You should make others aware of its integrity and passion for its distributors. If you hold the management in high esteem, others will do the same.
Are You a Company Jumper?
By: Ronda Tuckness | 10/07/2008 | Internet Marketing
If you find that you are a company jumper, my advice to you is to put a halt to it right away. You will get nowhere fast. The mere fact that it takes time to build a business is a good enough reason. If you spend a little time on this business, then leave it and jump into another, you are just wasting your time (and money).
Internet 
