I'm working as a R&D Manager with a leading business solution provider firm in New Delhi, India.
It's high time that corporate should cut down their huge advertising expenses and stop charging them ultimately from the consumers on the price of the product or service they sell. Since day one, all those fancy commercials which we see on Television, Newspapers, Magazines, Journals etc. incurs heavy costs to the advertisers which in turn compensates from the public consumers by charging more price on the products or services sold.
It is well understood that advertising or publicity of a product or service is quite necessary to spread the awareness of its availability or existence and how will it be beneficial to the consumer public. It may be okay during good times in the past where the economy was growing and everyone was affordable to pay whatever the price of the product or service. But as of now, the economy is bad and is not growing the way it did earlier making many people lose their jobs, incurred huge losses at their investments and living under tight budgets. So, it becomes very essential for all the corporate & business houses to control their costs of productions in every possible ways. That's when Internet steps in, offering them a chance to carry on their advertisements & publicity even better but with the most minimum costs. There are 14 billion worldwide internet users at current and most of them are educated as well as capable of becoming regular buyers.
Let me tell you a significant advantage of Internet advertising over the traditional one :-
When you run your video commercial or text ads of a particular product or service on television, newspapers, journals etc., your target audience can respond their instant will to buy that item only by calling or faxing or telegramming your company, which they rarely does.
Meanwhile if you run those video, audio, text ads via internet, any user can click at the hyperlinked ads to get redirected to your company website or online store and buy the product or service at instant by using the highly secured online payment gateways which every e-commerce websites integrates. This advantage allows you to measure the actual effectiveness of your particular ads thereby giving you a choice of stopping or upgrading the ineffective ones.
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