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Pay Per Play the Latest in Internet Marketing

Author: Al Hritani Author Ranking Blue | Posted: 10-01-2008 | Comments: 0 | Views: 2 | Rating:  (50) Article Popularity - Green (?) Got a Question? Ask.
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When Google introduced Adsense the whole Pay Per click market was still up for grabs. At that Time Google was considered a savior since most internet businesses were still suffering from the dotcom bust. Most internet publishers were very pleased with the potential of this new advertising medium to generate revenue for them. Undeniably Google Adsense was a great program; however as the program got bigger the level of transparency by Google diminished significantly. Publishers have seen their revenue go down as time went by.

To make things worst click fraud made Google in many situations react unfairly. Google has the right to not pay for fraudulent clicks but for them to take away all the revenue because few clicks were deemed incorrect is unethical. The publisher is at the complete mercy of Google; they can see their entire business model crumble abruptly without any recourse. Adsense contracts, unilaterally empowers Google to cancel any deal without providing a reason.

As Google continues down this avenue it would be fair to expect that many internet marketers will start looking for better alternatives to Adsense. Fortunately if you are looking for a better alternative to Adsense then you should consider Pay Per Play PPP. Under Pay Per Play PPP a publisher will get paid for 100% of their traffic; all they have to do is play a short five second audio message in their website. Pay Per Play (PPP) is currently looking to increase its reach by bringing in more websites to their network. The larger the Pay Per Play network becomes the more attractive it becomes to advertisers.

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