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One of the biggest challenges a website owner faces is sufficiently piquing a
visitor’s interest so that he or she stays on the site. Without a real attention
grabber (and holder), it’s likely that someone will take a quick glance and click on
to a competitor, especially if the final purchase decision is imminent.
Color, typeface and visuals used to make a website distinctive but they are no longer
enough to increase time spent on a webpage. These days you have to have audio (at the
very least), and that is quickly being usurped by video. One could almost say that
streaming video files are becoming the price of entry in terms of attracting longer
visits per page.
People respond to these talking pictures on several levels. First off, it is just
intrinsically more interesting and absorbing to look and listen at the same time.
Plus the inclusion of real people also adds credibility. Prospective clients convert
more easily with the reassurance that comes from seeing a reputable human being
standing behind the product, be it creator, owner or a user testimonial. In sum,
website visitors like it when they know whom they are dealing with.
And, with so many companies, stores and web vendors to choose from, that credibility
is fast becoming a critical element in the purchase decision.
Additionally, these potential customers are looking to buy from the best and there is
no better way to establish yourself as the expert in a particular field than by
putting yourself out there to be seen and heard. This is especially true if the
market you compete in has parity pricing and benefits.
The problems associated with trying to incorporate streaming video on a website are
that the programs or services tend to be expensive and confusing or difficult to use.
Some even have frequency fees that can really make the cost skyrocket.
Instant Video Generator is the exception. It is designed to work without costly
specialty equipment and requires no real technical expertise. You can record with any
web cam and a microphone and the service works quite well with either dial-up modems
or high speed Internet access.
Instant Video Generator provides unlimited use of a multitude of features, including
the video player for websites and emails, the recording system with a built-in
teleprompter and storage. There are no restrictions on how many videos you can
upload (for free) and, especially important to novices, there is unlimited tech
support. Additionally, there are no set up fees, a 21-day trial period and modest
monthly fees thereafter. Importantly, all future upgrades are automatic and provided
at no cost. Unlike other services, you don’t need to commit to a long-term contract
and Instant Video Generator comes with a 30-day money back guarantee.
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