Karen Scharf began designing and developing websites in 1998, when she began Modern Image Communications. The marketing communications firm has since grown to provide a wide variety of marketing-related services to small businesses and entrepreneurs, including the development, implementation and maintenance of various growth initiatives: business and marketing plan development, newsletter publication and distribution, copywriting services, graphic design and print ad creation, info-product development, and strategic planning. Modern Image Communications basically serves as a one-stop-shop for a small business's marketing needs.
Save Money With Geo-Targeting If you're a local business on a tight budget, you can save money on your advertising budget by targeting only specific locations with your AdWords campaigns. It's pretty easy and straight-forward to use the geo-targeting feature in AdWords. Simply log into your campaign setting, the specify the areas you want to target. Your ads can be limited to certain countries, to certain states, to certain cities, or even a specific geographic radius, such as a 5-mile circle around your store. One of the neatest features is that you can draw your own target area using the map and your mouse. This is a great option when the radius feature just won't do, such as if your store is bordered by a lake to the north, or maybe a big industrial park to the east. This shape feature allows you to get extremely specific about exactly where you want your ad to appear. Another great feature is the ability to exclude certain areas within your selected location. First, you chose the areas you want to target, then click the "exclude areas.." link and make your selection. So, if you want to run an ad offering free overnight shipping, you can target the entire United States, and then exclude the states of Hawaii and Alaska. Or, let's say you own a franchise. Many franchise agreements allow you to advertise only within a specific location, so you can easily exclude certain trade areas in your AdWords campaign. So how exactly does this work? Actually, it's relatively simple: geo-targeted ads are shown based on the web surfers IP address. If I want to advertise my same-say-delivery flower shop, I can chose to display my ads only to surfers with IP addresses within a 3-mile radius of my store. I definitely suggest you give geo-targeting a try. It's very easy to set up, and it provides a great testing opportunity for future marketing campaigns.
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Why Won't My Site Show Up in Google?
By: Karen Scharf | 07/10/2009 | SEOWe often get inquiries from prospective clients who would like us to build them a new website. They believe that their current website must be “bad” because it's not listed in the search engines. They're convinced that a new website will automatically ensure a top ten Google rank.
There Is No Such Thing as a Duplicate Content Penalty
By: Karen Scharf | 07/10/2009 | SEOFirst, I want you to understand that I am NOT giving you license to steal other people’s content. There ARE repercussions to using duplicate content, but it is not a penalty per se.
Email Marketing Tests to Get You Started
By: Karen Scharf | 07/10/2009 | Internet MarketingIf you’re utilizing email marketing, you should be utilizing email testing. But it can seem complex and costly, and many small business owners aren’t quite sure where to start. If you’d like to use email testing, but aren’t sure where to start, here are 4 of the easiest tests to get you going:
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Landing Page Optimization Tips
By: Karen Scharf | 22/09/2009 | Internet MarketingWhen we hear the words Landing Page we generally think of PPC campaigns or some other form of internet advertising. But I like to use landing pages for all of my off-line advertising also. However, you’re using it, a landing page is a web page, typically hidden from the site’s menu bar and other navigation – meaning the only way you can get to the page is to type the URL directly into the browser.
Cascading Style Sheets and Email Display
By: Karen Scharf | 22/09/2009 | EmailDesigning the HTML version of your email message can be difficult since there are so many different email client and operating system combinations out there - and they have their own way of rendering HTML. And there really is no way to be positively sure which client your readers will be using to view your messages.
Boring Subject Lines Outpull Hype
By: Karen Scharf | 18/09/2009 | Small BusinessIn email marketing, the subject line is often seen as the single most important element. Afterall, if your subject line isn't persuasive, no one will open your email and your message won't get read. The subject line is generally equated with the headline of a display ad.
Measuring Your Social Media ROI
By: Karen Scharf | 16/09/2009 | Small BusinessIf you’ve added social media to your marketing mix, you’re probably asking yourself, “Is it worth all the time and effort involved?” That might seem like a difficult question to answer at first, but there are definite steps you can take to measure the return on your social media investments.