The white hat SEOs are known to be the ever innocent good guys, whereas the black hat SEOs are the bad guys in the eyes of the search engines. On an ideal situation the good guys are suppose to win over the bad ones, but this is something which is restricted to the blue screen of your televisions and not your computers.
As a matter of fact, it is no more the competition of the whites winning over the blacks. Instead it is the immergence of new area, where a few black hat techniques too are considered to be ethical. For example the usage of keywords, according to the ethical white hat norms, the keywords should not be used too many times in the websites, but there is no official limitation to the usage of the keywords. No search engine has specified the exact number of keywords that can be safely used in a website to ensure a secure search engine marketing technique.
What we are trying to summarize here is that no search engine marketing service is completely ethical or completely unethical in its true existence. It is just how you are performing it and how the search engines are analyzing it, that they are either praised by them or banned. If your search engine marketing techniques annoys the search engines, they might just abolish your search engine ranking completely and vice versa.
Instead of out rightly, following the good or the bad only, it is suggested that you keep experimenting with all the various web promotional techniques available online and assess for your self to find out how the search engines are reacting to your search engine marketing measures. Instead of being listed either as a white hat SEO or a black hat SEO it is better to be termed a good SEO. What do you say?
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