ArticlesBase.com - Free Articles Directory
Free Online Articles Directory
24.07.2008 Sign In Register Hello Guest
Email:
Password:
Remember Me 
forgot your password?


SEO and PPC Together an Online Winning Combination

Author: Paul Steven Author Ranking Silver | Posted: 26-04-2008 | Comments: 0 | Views: 5 | Rating:  (108) Article Popularity - Blue (?) Got a Question? Ask.
Sign Up Now!
Paul Steven

What is the best way for any business to market themselves on-line? There are 2 favorite options that can bring success to any on-line campaign they are SEO (search engine optimization) and PPC (Pay Per Click).

Much has been written in the past over which is the best out of the two. Many divides regarding SEO vs PPC have broken out within on-line forums regarding which is the best on-line solution for a business to invest in to help maximize their ROI.

My view is the best benefit for any on-line marketing campaign is to use both. By running an effective PPC campaign while you wait for the organic SEO listings to kick in you expose your site quickly to your targeted audience. Not only will the PPC campaign in the very early stages drive traffic to your site but you can then filter out what keyword search terms do not generate conversion and thus instigate the proper sought after keywords to your SEO that you know converts.

Once you start to become more visible via the organic listings you can indeed cut down on your PPC spend. However, I am aware of companies even though they have top page organic listings that never turn off their PPC - its better to have 2 spots in the top page than 1.

By switching off their PPC they effectively allow room for their competition to take their place and their sales.

However, it is best to remember that not all companies can afford both SEO and PPC together. For those companies considering which approach to make is itself a big decision and they should take the time necessary to research which Internet marketing plan is best for them.

To finish here are some important keynote factors regarding both SEO and PPC to consider.

SEO is the more cost-effective of the two over a period of time. It also allows your site to be visible for long-tail searches which make up around 25% of all searches done on search engines. PPC wont show unless stated in your PPC campaign.

With PPC you can get your site on the top pages instantly and generating traffic, leads and sales from the moment your campaign is switched on.

Together both these marketing tools can help make your on-line business a success quickly and for your long-term growth.

Rate this Article: Current: 0 / 5 stars - 0 vote(s).

Article Source: http://www.articlesbase.com/internet-marketing-articles/seo-and-ppc-together-an-online-winning-combination-397088.html

Print this Article Print article   Email to a Friend Send to friend   Publish this Article on your Website Publish this Article   Send Author Feedback Author feedback  
About the Author:

Paul Steven writes for North South Media a leading Internet Marketing Company in Scotland.

Submitting articles has become one of the most popular means of generating quality backlinks and targeted traffic to your website. Join us today - It's Free!

Article Comments

Comment on this article Comment on this article
Your Name
Your Email:
Comment Body
Enter Validation Code: Captcha


Related Articles

SEO And The Gem Dealer
By: Scott Lindsay | 26/12/2007 | Internet
Some people have a hard time understanding the concept of Search Engine Optimization (SEO). The notion of developing a website based on principles that involve certain words seems confusing and perhaps even a bit like hocus-pocus. In its most simple form SEO is something like the brightest thread in a tapestry...

Why Search Engine Optimisation is the Last Thing you Need to Worry About When it Comes to Internet Marketing
By: Cameron Thompson | 22/02/2008 | PPC Advertising
This article outlines key reasons why SEO is the last step you need to take in your online marketing campaign

Pay Per Click Campaigns: Essential Search Engine Marketing Strategy
By: Meenakshi Wali | 28/02/2008 | Internet Marketing
With increase in the popularity of the internet, more and more businesses are now resorting to search engine marketing strategies to promote and market their sites. There are two primary marketing techniques of the search engines, the search engine optimization and the paid listing. The paid listing on the search marketing is popularly known as the Pay per Click campaign.

E-marketing to Long Term Business Strategy
By: Sonu Seo | 21/03/2008 | Internet Marketing
Once your site is up and running, the best way to get immediate traffic is pay-per-click search engine marketing. Although you have to be patient, you should also be focused on optimizing search engines such as a long-term strategy.

What is a Pay Per Click Campaign
By: Derek Rogers | 06/06/2008 | Internet
A pay per click campaign is one of the easiest and quickest ways you can drive traffic to your company website. It is also a controlled method you can use for traffic purposes. There are many different things to think about with a pay per click campaign. The primary purpose is...

How to Use your Sem Campaign as a Long Term Sales Tool
By: Barbara Fischer | 16/07/2007 | Marketing
So, you’ve run your one month trial search engine marketing campaign and received your first sales enquiries. Now you can simply sit back and watch the business roll in… right? Wrong! The trial gets you started in the world of SEM, but the first month is just a taste of what is to come.

Why You Really Need Search Engine Optimization
By: Ben Norman | 24/11/2007 | SEO
Search engine optimization is something that no company that keeps a presence online can afford to ignore. The internet is difficult, if not entirely impossible to navigate without the the use of a search engine like Google, and when you think about all the traffic that filters through Google on...

The 4 Ways To Grow Your Business In 2008
By: Mark Burdett | 30/01/2008 | Marketing
This article looks at what business owners must not do and what they can do to improve their chances on success during 2008.

Got a Question? Ask.

Ask the community a question about this article:

Frequently Asked Questions

What the top 3 contextual ad platforms?
By: Nolan Bayliss | 30-06-2008
What the top 3 contextual ad platforms?

What are the top 3 contextual ad networks?
By: nbayliss | 30-06-2008
What are the top 3 contextual ad networks?

Can you help me with linking my domain and ...
By: rebecca | 26-06-2008
can you help me with linking my domain and publishing to the web     thanks

Asian Search Engines
By: JazzyJeff | 23-06-2008
Can Asian search engines bring me more traffic?

Requirements of an online store
By: razk | 15-06-2008
what ar the technical requirements i need to concider for creating an online store

Online shop requirements
By: razk | 10-06-2008
what are the technical requirements of creating an online shop?

Q&A Powered by:
Powered by Yedda 

Latest Internet Marketing Articles

How To Use Email Marketing To Drastically Increase Your Online Profits
By: Andrew Kryzak | 24/07/2008
Find out how email marketing will completely revolutionize the way you do business online-- and drastically increase your profits and conversion rates.

Special Internet Marketing Techniques
By: Manojj Kumarr | 24/07/2008
The leading internet marketing guru, Armand Morin, gave an eye opening presentation at the Glazer-Kennedy Super conference in Chicago on April 22, 2007. I got a chance to speak with him personally and was totally impressed with not only his knowledge, but also his down-to-earth approachable attitude. These are the highlights of his presentation. Do not get blogged down with Goggle.

Do Your Friends Really Want to be Dragged to an Opportunity Meeting?
By: Ronda Tuckness | 24/07/2008
I don’t know about you, but I would rather stick a hot poker in my eye than attend an opportunity meeting. I have a friend who is involved in network marketing, as I am, but her company hosts these meetings quite frequently at a hotel meeting room in town.

The Ultimate Gold Mine Affiliate Programs
By: Wazir Singh | 24/07/2008
What is an affiliate program and how can it make you a lot of money? An affiliate program is a program in which you sign up and allow links to be placed on your website. You get paid for each and every click on each of the links. It is also known as pay per click. There is also pay per sale and pay per lead. Affiliate programs can be an absolute gold mine and an easy way to make money with little effort.

Some Sensational Ways to Improve Your Earnings
By: Amitt Sharmaa | 24/07/2008
If webmasters want to monetize their websites, the great way to do it is through Adsense. There are lots of webmasters struggling hard to earn some good money a day through their sites. But then some of them are enjoying hundreds of dollars a day from Adsense ads on their websites.

Online Marketing in Aviation Industry
By: Praveen Kumarii | 24/07/2008
Internet Marketing: Online Marketing In Aviation Industry When thinking about the types of online marketing available today, you really need to think about the objectives of your online marketing spend. Are you looking to sell a product? Drive prospects to your web site or marketing pages? Create awareness for your company?

Make Money Online as an Affiliate Guide
By: Vinodd Kumarr | 24/07/2008
Theoretically the idea of making money from affiliate programs sounds easy. It gets even more exciting when you discover that there are some affiliate programs like Google's AdSense where you do not even need to sell anything to earn a hefty affiliate income.

Find Real Estate Deals in Google
By: Dharmender Kumar | 24/07/2008
Informative articles on the web work very well to promote your business and services. They are also good resources in research work. Once you decide to write an article for your business, you must assure that it should be eye catching and powerful enough to grab the attention of the reader.

More from Paul Steven

Your Guide to Free Betting Online
By: Paul Steven | 04/07/2008 | Online Gambling
Get started with our easy to understand guide to free online betting and start betting on anything, anywhere.

Legal Expense Insurance – the Great Insurance Scam!
By: Paul Steven | 04/07/2008 | Personal Injury
Legal Expense Insurance is just another way for the public to be ripped off from insurance companies which also sees injury lawyers bidding to buy your claim.

How to Take a Good Online Dating Profile Picture
By: Paul Steven | 21/06/2008 | Dating
They say a picture is better than a thousand words, we'll here is some tips on how to create a great online dating profile picture that speaks wonders for you.

Insurers Shirking Their Responsibilities
By: Paul Steven | 20/06/2008 | Personal Injury
Insurance companies are now pressurising people injured in an accident to drop their right to claim for compensation.

No Win No Fee Whiplash Claims
By: Paul Steven | 14/06/2008 | Personal Injury
Life can be difficult for a person recovering with a whiplash injury after a car accident but claiming compensation need not be so.

Dating Through Mutual Friends: Good or Bad?
By: Paul Steven | 14/06/2008 | Dating
When your friends start setting you up with dates should you tell them to keep their nose out of your business?

Personal Alarms Can Save Your Life
By: Paul Steven | 14/06/2008 | Home Security
In todays society it's neccessary to think about personal security and safety for oneself, friends and family against the uknown.

Get Your Dating Kicks With Great First Date Ideas!
By: Paul Steven | 09/06/2008 | Dating
First dates are always nervous occasions why don't you try taking the edge off them by trying somewhere different for your choice of first date places to meet.

Article Categories






Give Feedback

Sign up for our email newsletter

Receive updates, enter your email below