Short Ad Tracking Guide for Ezine Advertisers

If you're an ezine advertiser who doesn't use an ad tracker, you're just a blind advertiser.

You don't know what really happened when the final result is not the one you expected.

Who is at fault?

The program, product or service you promote is not very attractive for other people? Does your ezine ad not grab readers attention? Is there something wrong with the landing page? Is the ezine's readership not the right market for your product?

You'll never know if you don't use an ad tracker and then interpret the results.

It's not difficult to use such a tracker, but how do you analyse the results?

Let's see some basics ...

If the tracker shows 0 hits what's the conclusion?

1) You're tracking a link to a page that doesn't work. Click the tracking link and see whether your page is loading or not. If an unavailable page is loading, you got the answer. If the the right page is loading, then go to the next step ...

2) The ad tracker may not work properly. When you clicked on the tracking link, did the tracker record your visit?

If the tracker didn't record your visit, check its technical features and see if the results are tracked live or if there is a waiting time before a click is recorded in the stats.

If your click is not recorded, you found the answer. If the click is recorded, go to the next step ...

3) Don't advertise anymore in that ezine.

Reason? The publisher is not a professional. Any responsible publisher will check whether your link works or not. So you should have at least one or two hits ...

One click since the day you placed the order for that advert, and another publisher's click right before sending the ad to his subscribers.

Let's move on ...

If the tracker shows a reasonable number of hits but very few or no sales (or signups), what's the conclusion?

The ezine is OK and most probably your ezine ad is OK (read further to see why "most probably").

There may be something wrong with your salesletter. People clicked on your link but the salesletter made them change their mind.

Maybe your ad contradicts the salesletter and the visiors were disappointed. Check this carefully. A lot of Earnings Disclaimers from "money making" websites contradict the promises from the ads ...

Maybe your page is loading too slow because of too many images. Make some tests and remove some of the images that are not very important.

If the final target is the signup, check once again what data are you requesting from the prospects. If you ask the phone number or other private information, these are solid reasons for people not to signup.

Or maybe the price is too high. Test a lower price.

Move on ...

If the ad tracker show only a few clicks, what's the conclusion?

Maybe your ezine ad is not very good, maybe you targeted a wrong public, maybe there is something wrong with that ezine.

Or maybe the program you promote is so old that a lot of people already signup and there is no reason for them to do it again.

You never know unless you make some additional tests.

Go to another ezine, buy a cheap ad and check the results. If the result is still poor, then you eliminated one possible reason: not the ezine was at fault.

And so on, step by step, an ad tracker and the tests will help you improve everything and get good results from ezine advertising.

Good luck with your ezine advertising campaign!

Adrian Jock