Social Bookmarking: Another Business Tool

With the popularity of social networking sites, there has been a surge of social bookmarking sites too. Social networks revolve around the maintenance of relationships between members of the community. Social bookmarking, on the other hand, is responsible for connecting content that are made by its members. Because of its connectivity function, social bookmarking sites provide another business tool for site owners.

It is no longer uncommon to see icons at the bottom of blog posts and articles. When you hover the mouse, website names like Technorati, Digg, Furl or Delicious pop out. These are social bookmarking sites. A social bookmarking site is pretty much the same as an actual bookmark. Bookmarks are made to indicate a page or passage so it will be easy to locate. The same purpose goes for social bookmarking icons. A website can be marked for convenience. Others can also be directed to a site using a social bookmark.

There are many forms of social bookmarking sites. Squidoo deals with creating lenses that highlights a particular niche of the lens owner. Flickr’s specialization is on photos and images. Others deal with movie or music reviews.

For the business owner to utilize social bookmarks there is a need to choose the appropriate site. Always remember that traffic to the business site is the number one purpose. The content or information that is placed on the social bookmarking site should be interesting enough to let readers click on the website URL. The objective is to have the readers mark your page and make comments or inquiries. People will be interested in updates because they are informative and useful.

Content is very important. A business owner can have a following of readers and even have a higher search engine ranking because of the traffic. In order to have good content, visit popular bookmarking sites and observe the most popular sites that are being viewed. Analyze what others are reading and why they find the sites interesting and informative. Visit competitive sites and investigate how they are doing content and presentation. Be observant on what readers are commenting and what type of information that they are asking for.

With the use of social bookmarking sites, a business owner can increase visibility and makes it easy to get prospective clients. By adding social bookmarking icons to blogs or websites, it is an effective way to bring traffic to the business website and a strong possibility that the reader will add the URL to the favorite list on the browser.