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Normally when I talk about testing and tracking in your business, I'm talking about testing and tracking your marketing efforts. The reason is that if you don't test and track your efforts, you won't know what marketing techniques you are using that are making you money.
However, there is also another form of testing and tracking you need to use in your business. I call this a general business analysis.
With the general business analysis, you take a complete assessment of your business to see what is making you money. This means analyzing everything.
The first place to start is with your product line. Which of your products are making you money? Which aren't? Knowing which of your products are making you money will help you decide what products to create in the future.
Now, this doesn't just cover subject matter. The subject of your products is very important. You need to pay particular attention to this. You also need to pay attention to the format you are creating.
Some of your customers may not want an ebook. Some won't want books, or videos. The key here is to create each of your products in multiple formats, test them and then determine which ones are selling. Accomodate your customers and their needs for higher sales.
If you sell affiliate products, or you sell affiliate products in addition to your regular line of products, which ones are selling? Which ones aren't?
It may sound like I'm repeating myself here, but I'm really not. If you sell only affiliate products, or you sell affiliate products in addition to your own products, you want see which ones sell best. For the ones that are selling, you want to concentrate on selling more of these types of products. Get rid of products that don't sell for you. This will help you increase your profits and avoid wasting time on things that don't sell.
Examine your marketing. Which techniques are you using? Which ones are making you money? In my business, I write articles and combine it with search engine optimization and linking. This combination works best for me and brings the most profits.
Don't just eliminate techniques that don't work though. You want to try as many different techniques as possible to find out what works best for you. Don't limit yourself here.
You want to stick with what works in your business and get rid of what doesn't. In order to do this though, you need to determine what is working first. Then, and only then can you find the formula that works for you.
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