The Audio Postcard Ecourse: How to Use It to Build Your Mailing List

List building is critical to growing your online business. The more people you are in contact with personally, the more influence you will have and the greater your sales will be. This has been a truism in Internet marketing since it began. But how to build your list can be a puzzle for the solo entrepreneur. Without a large publicity budget and high powered partners, the small business owner can feel limited.

Fortunately, because of the nature of the Internet, several methods of list building are available at little cost. One of the most effective is the audio postcard ecourse. Here’s how it works:

Every day the prospect receives a short email. Within that email is a link that leads to a web page containing the image of a postcard and some short text. When the page loads, an audio file begins to play a 2-3 minute clip. So, for 2-3 minutes each day, the prospect (now your student) receives training from you personally.

These e-courses can contain as many segments as you’d like: 7, 10, 30, 60, 90. It should be enough to show your expertise and help the listener get to know you, to like you, and to trust you as an expert and as a person of integrity.

Each day the student receives the email. When he or she clicks the link, your voice begins to speak to him via his computer speakers. With such a short segment each day, he is more likely to follow through and listen to the lessons. The time commitment level is low so the student doesn’t feel pressed.

Hearing your voice each day over time will give him a sense of who you are, your expertise, and your style. After a few weeks, he feels like he knows you, and will recognize your name as a trusted mentor, a friendly source of good information.

One of the beauties of the audio postcard ecourse is the set-it-and-forget-it delivery. Once you create the audio files and write your emails, you can set up your automatic email delivery service (your autoresponder) to deliver these for you. Creating the course takes some time, but once it’s finished you can let it run untouched for years.

To use the ecourse to build your list, simply place a link in the resource box of your articles, in the signature line of your emails, in the sidebar of your blog inviting everyone to get your free ecourse.