the best email marketing tips
I run a national-level nonprofit. Donations are our lifeline and donor list development is an essential staple for all nonprofits. But let’s be honest, don’t you hate it when someone calls you unsolicited asking for a donation during the dinner hour? Or when your in-box fills up with so much spam you waste valuable work time sorting through it all?
Most people do.
I want to be clear: all forms of direct marketing do involve communicating in unsolicited ways. But sending "spam" emails will not help your business grow. I repeat: becoming an Internet spam marketer will not help your business grow. Even worse, spam campaigns will hurt your reputation and could even get your Internet business shut down.
If You Do Send Unsolicited Emails Adhere to CAN-SPAM Laws the best email marketing tips
It is a legal requirement under the CAN-SPAM Act of 2003 (enacted in 2004) that if your email is a solicitation you must be very clear that it is a solicitation, what you are soliciting, and who you are.
In all unsolicited emails, CAN-SPAM requires you include a physical address and contact information for your business. You may not hide, alter, or use fake aliases or give misleading information in your to, from, or subject fields.
Provide opt-out information (unsubscribe option) but I strongly recommend you never contact anyone more than once. There is no need or true value in following-up on unsolicited emails if you get no response. All you are doing is spamming someone twice.the best email marketing tips
If you want to know the open and click-through rate of any email campaign, choose a service that can track this information for you.
Keep Your Solicitation Mailing Lists Small
Unsolicited email lists should be small for two reasons:
1. No business can legitimately have thousands of unsolicited leads unless you purchase lists, illegally harvest email addresses, or obtain them in some other unethical (or illegal) manner and service providers know that.
2. Large email batches always draw considerable attention from service providers on your end and on your recipient’s end. If you start sending out thousands of solicitations you are likely to overload your own servers, your ISP's or webhost's servers, and you are likely to trigger spam filters on recipient's email servers.
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