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The Brian Tracy Teleseminar: a Successful Case Study in Tele-training Marketing and Profits
Author: Alex Mandossian  | Posted: 07-02-2008 | Comments: 0 | Views: 24 | Rating: (53)  (?) 
In previous articles I’ve given you lots of examples of how to increase your profits with Teleseminar marketing. Now let’s look at a real life example in action:
I was so excited my hands were shaking.
It was 7:13 pm (Pacific) on August 25 in 2004, and I had just completed a content-rich, 70-minute Teleseminar interview with personal development and goal achievement guru Brian Tracy.
Three hundred forty-two participants paid the $29.95 tuition without raising an eyebrow, and 83% of them opted to pay $10 more (the “Upsell”) to get unlimited download (and replay) access to the “online” release of the audio files and enhanced transcripts.
If you do the math, you’ll discover that the 70-minute call generated $13,082.90 in revenue. But the story doesn’t end there. Fifty-eight of the tele-participants decided to pay $30 more to acquire the “offline” release of the 3-ring binder (enhanced transcripts) and CD (audio recording) to chalk-up another $1,740. All told, we racked-up nearly $15K in income for just a few hours a work!
I’ve discussed before how to harness a time proven 3-step “Socratic” method to capture more profits, faster, better and with less human effort, even if you’re on a bootstrapped marketing budget.
Let’s see how this method worked in this case:
Step 1: Ask Your Market
The Brian Tracy Teleseminar didn’t start on the evening of August 25, 2004. It started 3 weeks prior with a worldwide survey posted online at www.JustAskBrian.com. After capturing over 860 questions that went into a special database I’ve developed called the Ask Database™ (See: www.AskDatabase.com) I chose the 12 most popular topics.
Step 2: Promote to Your Market
After two weeks of getting survey responses (and “opt-ins”) at www.JustAskBrian.com, I was ready to post an online sales letter not written by me (the “marketer”) but ostensibly written by my “market.”
If you visit www.JustAskBrian.com/teleseminar, you’ll see the actual sales letter that had over 22% conversion and generated over $13,000 in Teleseminar tuition fees. How? Simply by writing out the survey results.
Here's an example of how this is done. Below are the seven most popular topics the 2-week selling strategy survey yielded at www.JustAskBrian.com:
1) Closing Techniques
2) Take-Away
3) Follow-Up
4) Referrals
5) Refund Requests
6) Presentation Mistakes
7) Fear of Rejection
And take a wild guess what the sales copy bullet points are.
Step 3: Repurpose Your Content
You might recall I told you how 83% of the Brian Tracy Teleseminar participants opted to pay $10 more (the “Upsell”) to get unlimited download (and replay) access to the “online” release of the audio files and enhanced transcripts. That’s called “repurposing.”
I also told you how 18% of them paid an additional $30 to acquire the “offline” release of the 3-ring binder (enhanced transcripts) and CD (audio recording) to chalk-up another $1,740. That’s also called “repurposing.” It’s that easy.
And besides Brian Tracy, I’ve done this with other “thought leaders” such as Jack Canfield, Les Brown, Mark Victor Hansen, Vic Conant, Joe Polish, Michael Masterson, Joe Vitale, Janet Attwood, Jay Abraham, Stephen Covey, Michael Gerber, Zig Ziglar, Gay and Katie Hendricks, Harv Eker, Barbara DeAngelis, Jay Conrad Levinson and Ken Blanchard – just to name a few.
The best part? You can do this too!
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Article Source: http://www.articlesbase.com/internet-marketing-articles/the-brian-tracy-teleseminar-a-successful-case-study-in-teletraining-marketing-and-profits-327428.html
About the Author:This is the model I've used to make $25,000 an hour, and now you can do the same. If you want to learn exactly how I did this, step-by-step, go to http://www.TeleseminarSecretsProfile.com where you'll also be able to get a free custom marketing electronic analysis. My teleseminars and online marketing strategies have helped authors, speakers, consultants, entrepreneurs and small business owners maximize their online profits with minimal time and effort.
From Online Marketing Expert Alex Mandossian
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