The Importance of Using a Keyword Traffic Estimator to Generate More Traffic to Your Site Or Blog
It never ceases to amaze me when internet marketers target the wrong keyword phrases, and then complain about not getting enough traffic to their blogs and websites. Sure, they may even be ranking #1 on Google for the keyword phrase that they are targeting, but when a keyword traffic estimator reveals that the keyword phrase in question only gets 5 daily searches, it's no wonder why the resulting traffic is so small. This is exactly why proper keyword research is a necessity before you create any content for your online ventures.
Most internet marketers don't do nearly enough (if any) keyword research on the niche that they are targeting. They target the niche as a whole, and then are momentarily thrilled when they ranked at #1 for a few keyword phrases in their niche. That happiness is short-lived when they realize that there is very little search demand for those keywords.
What should they have done? Ideally, internet marketers should use tools like a keyword traffic estimator to see the potential search demand for specific keyword phrases BEFORE they write a single word targeting those keywords. Smart online marketers only target keyword phrases that generate enough daily search demand that fits their business goals. They don't just create "generic", unfocused content. Their articles and posts are always keyword-rich because they know that this will ensure that this content will rank better in the search engines.
What if your keyword traffic estimator shows you that the top phrases just don't generate enough daily search demand on their own? Then you create a portfolio of keywords. Let me explain:
Let's say that for your blog, you want to generate 100 daily searches a day. Using your keyword traffic estimator, you discover that there just aren't any relevant keyword phrases that generate 100 daily searches. What do you do? You make up a list of keywords that will equal up to 100 daily searches.
So you may have this situation:
- KW Phrase #1 generates 65 daily searches
- KW Phrase #2 generates 20 daily searches
- KW Phrase #3 generates 10 daily searches
- KW Phrase #4 generates 5 daily searches
All together, these four keyword phrases will generate approximately 100 daily searches. Sure, it's more work. But if the keyword phrase search demand isn't there for a particular niche, then it isn't there. If your goal is to have 100 daily searches, using this "portfolio" method will make it happen.
Don't be like the typical internet marketer who does do sufficient keyword research. If you don't do proper research, you will end up wasting a lot of time and energy without ever seeing anything positive for it. You will get highly discouraged and eventually give up on IM thinking that no one makes money online anymore.
Using a keyword traffic estimator will assist you in finding keywords that actually have search demand. What good is ranking #1 on Google for a keyword that gets 3 searches per day. Be smart. Do your research and find that keyword phrase (or those keyword phrases) that will generate enough daily search demand to fulfill the goals of your online business. It may take a little longer to rank well for them, but the payoff will be well worth it because you will actually be getting traffic.
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