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Many people think that they do a good job writing their own sales and website copy
but, truth be told, copywriting is an art often best left to the experts.
Professional writers have studied techniques and marketing tactics and have a much
deeper understanding of what motivates prospective customers than does the business
population in general. Plus, the best creative consultants have a wealth of testing
information to support their recommendations; most businesses do not. In fact, many
of us don’t even have the expertise to develop a decent system of testing what works
and what doesn’t.
So, even if you consider crafting the words to be fun, and are good at it, you’ll
usually find that consulting or learning from a trained writer can help drive up
response rates by as much as 500%. Additionally, a professional knows the right way
to express your message so that people are attracted to your website and potential
customers actually get excited about your offer.
Michel Fortin, also known as “The Success Doctor, is one of a handful of premium,
highly sought out copywriters. He has more than 20 years experience working with some
of the most successful Internet marketers from all over the world and is frequently
asked to speak at major conventions and seminars.
Fortin and his seasoned staff of professionals develop tested, response-driven copy
for businesses and websites using tactics that work well regardless of the economy or
particular industry. The people at The Success Doctor call their mix of proven
experience, actual results and tested conversion strategies “privileged knowledge”
and it really does raise their writing to a totally different level.
There are also are several service elements that make The Success Doctor unique,
including the offering of coaching services for those who do want to write their
own copy on a continuing basis. Additionally, Fortin and staff can provide copy
designing, i.e. a service that further empowers the words through impactful visual
elements. They employ tested techniques to maximize the punch of cosmetic elements
like color, formatting, highlights, grabbers, screenshots and proof elements.
It’s no wonder that The Success Doctor has a long list of demanding clients that
come to the Fortin team for copy that really sells products and services.
Additionally, The Success Doctor website provides a wealth of valuable information.
You can find free ebooks, whitepapers and articles, as well as a link to a popular
copywriting blog.
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