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Top 3 Ways to Increase Credibility in E-book Selling
Credibility is very important for you to sell your e-book online. Look at it this way. Would you rather buy a book or anything else from a guy you know and trust, or from a complete stranger? The answer is clear. You need to establish your own name and credibility online before you can successfully get the critical mass in sales for your e-book. Here are the top 3 ways to increase your credibility online.
Way #1:
You need to create a professional looking sales letter, personally written by you. Often, we either splash on a very commercial looking sales letter, without personalizing it to our experience, our past lessons or pain. Personalize the sales letter so that it seems as if you are talking directly to the person reading it. Another often used trick is to write your message with your own handwriting and then scan it as a picture in your sales letter. This will enhance the sales letter, making it even more personal. Then, add a picture to your sales page. After that, go and ask some of your early customers for positive testimonials that you can put on your website. If possible, get their pictures and even their occupation and location of address to increase the credibility of the testimonials.
Way #2:
Your e-book itself will need to be professionally laid out. You need to maintain a professional layout with value add content, coupled with quality graphics. The layout must look professional, with the language written in proper grammar with excellent spelling. Always get a few of your friends to vet it, as you will always miss out some errors in your writing. Get someone well known and respected in the internet marketing arena to write a foreword for you, and that will give you more credibility.
Way #3:
Again, make your e-book writing personal to your experiences and lessons. Your readers want the real stuff of what you had gone through and learned, and not some textbook information they can get elsewhere.
The whole internet marketing game takes time to master, so learn from those who have been there to shorten your learning time, and avoid painful mistakes.
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