Top 3 Ways to Maximize Press Releases to Make Money Online

Posted: Jul 03, 2009 | Comments: 0 | Views: 8 | Bookmark and Share


Yes, there are a lot of online marketing methods to make money online, one of the methods often overlooked is to give out press releases. Press releases is a good way to tell media and the world that you have newsworthy news, attention grabbing news, or have plans to do something groundbreaking. This online marketing method allows you to ride on the advertising power of media, or whoever that chooses to publish your news to its readers or subscribers. Now let's examine how you can milk press releases to their max.

The first thing about marketing through press releases is that you should write it well. Include news details such as the 5W's and 1H such as where, when, why, who, what and how. Tell of your sales pitch as well, so that it can be captured in the article. Grammar and spelling must be of the highest quality. Most press editors and article writers do not have time to correct your articles, or if they are annoyed by the poor quality of writing, they will just go to the next press release, i.e. not yours. You also have to sell the article to the media folks. If you have some extra money, consider hiring a professional writer to write your press release for maximum results.

Secondly, you need to know where to send the press release. One easy way is to collate a list of all the possibly interested and related publishers once you have newsworthy articles. For a start, use Google to search for them first.

Most of these publishers already have an online presence through their home sites. Customize the articles if necessary to increase the chances of getting published.

Thirdly, some of them may contact you for more information, so be courteous and polite when replying them. It is to your advantage, meaning that they will give more space to feature your article. Once the article is published, it will be made aware to thousands or even millions of people. This is fast, and cost effective marketing.

The whole internet marketing game takes time to master, so learn from those who have been there to shorten your learning time, and avoid painful mistakes.


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