Two Easy Ways for you to Create your Own Unique Internet Products on a Shoestring Budget

| Posted: 02-12-2007 | Comments: 0 | Views: 11 | Rating: (52)

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This is, believe it or not, the easy bit. There's a free way and a low cost way. I don't recommend the free way because it means doing all the work yourself, and as an on-line marketer your time will be better spent marketing the thing than creating it. But I recognise that some of us won't have the budget to do the low cost way.

Either way, you have the results of your survey (see my article called "How To Find Your Target Market") and you've collated the questions your prospective customers want answers to. Each question will form a chapter of your e-book. Chapter 1 will be the most popular question, chapter 2 the next most popular and so on.

The Free (not recommended) way
Go to article directories such as this one, GoArticles.com, ArticleHub.com and so on (do a Google search on Article Directories and you'll see a ton of them.) Article Directories are used by webmasters to get free publicity for their site. The articles are usually free to use, as long as you keep the "About the author" box intact at the end - this would include a link to their site. Because the authors are subject matter experts the info should be good quality. So free publicity for them, free content for you!

Next, e-mail the authors of those articles. Example; "Hi, I'm in the process of creating an e-book on ---------. I just read your article on ------ and I thought it was brilliant. (Stroke the author's ego here but don't overdo it.) May I include your article in my e-book? I will of course keep the resource box intact, giving free publicity to your site."

Most authors will be only too happy. A tip here, ask them to e-mail you any other articles they have in that niche, which equals more content for you, and more free publicity for them. Of course if any refuse, you'll have to remove the article. When you have all your articles in place, divided into the various chapters, write a short forward, add a contents page and then use something like e-book compiler to get the material into the right format.

Free method done!

The low cost (Recommended) way.
Here, you get the book ghost written by a proper author. They will do it much faster than you and most likely to a higher standard because they are professional authors. Use either Rent-A-Coder.com or elance.com (tho' I've heard that elance is more pricey now.) I should mention here that although they do the actual writing, the book is your intellectual property to do with as you see fit. And when you sell the book, you keep all the money.

Rent-A-Coder and elance are free to sign up. Here's how you're protected from getting a load of rubbish that you can't use;

To start, you only pay 50% up front, the rest on completion when you're satisfied the book is acceptable, so if the book is garbage, you don't pay the rest of the fee (and you tell them). Second, the authors rely on customer feedback to get more jobs, so it's in their interest to do the best they can for you. You might even give them more work in the future. The best bit is that you post a job onto the site (use the creative writing section), and authors bid against each other to get the job, which drives the price down. Take a good look at their feedback, and don't just take the cheapest one. And never, ever be someone's guinea pig - only use authors with established feedback.

Here's a tip - some crafty people go to elance to get product ideas. So don't reveal your exact niche in your post. If you want a book about Bass Fishing, just say you want a book about fishing, "please PM (private message) me for details". When the author e-mails you, give the exact details of the book. Once you've decided on your author, send them your word document containing your outline, and tell them to use that to create the book.

At the time of writing, you should get a very decent effort for say $500, and if you've researched properly you should make that back pretty quickly. Make sure you honour your agreement to give the free books to the people in the survey - it doesn't cost you anything being digital, and it establishes you as someone who sticks to their word.

Another crafty tip: After a week or two, e-mail these people for feedback, ask if they enjoyed the book, can they suggest improvements etc. Consider making any changes that will improve the book. If they tell you it was a good book, ask them why and can you include the remarks as a testimonial - and offer to include their name when you do this - some of us love to see our name in lights!

Above all, keep track of their names and e-mail addresses - this is the start of the all-important customer list which is crucial to your success!!

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About the Author:

Ged McCabe is an information publisher specialising in helping people start their own home based business. You can read up on how to create your own info products in one day without writing a single word by going to

http://www.Armchair-Riches.com

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Two Easy Ways for you to Create your Own Unique Internet Products on a Shoestring Budget

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