If you would like to read other articles and watch videos on topics like this one, you can join us at http://www.relativitycorp.com . We have tons of resources on Web 2.0 Marketing written by David C Skul CEO and Frank J Klein CIO. You can also sign up to get information in you email in box weekly at the site as well.
The advent of Web 2.0 has transformed the online marketing landscape dramatically. Small and medium-sized businesses can now compete on a level playing field with industry giants like Unilever or websites such as MySpace.
With Web 2.0 you can market your products on social networking sites and blogs at very little cost, while the new technology also allows you to monitor customer trends and measure results.
One of the oldest and most traditional methods of Web 2.0 marketing is targeted advertising on search engines. With this method you can have your ad listed on the search results page or appear within an article on a subject related to your product. These are generally paid for per click, but you can be guaranteed each click will bring a new visit to your site.
A much more recent phenomenon is the use of social networking websites to market products. This method is used by everyone from one man operations to multi-national corporations. A page on MySpace or FaceBook can boost the popularity of your product, but be sure to keep the content fresh and updated. Also, you will generally have a young audience here so the content should reflect this.
Blogs offer similar opportunities for Web 2.0 marketing. This is an inexpensive way to subtly market your product or service on the web. However, good content that is updated regularly is essential. Just talking about your products will drive visitors away. Your blog entries will have to be interesting, informative and well written.
If you feel you have the resources and talents in your organization to make interesting audio snippets, you could try podcasting. Again, you will need to provide something that listeners will want to hear, while promoting your product. For example, if you sell cars or car parts you could produce a podcast on car care tips.
Basically, you’ll want to get news and references to your business out there in as many ways as possible. Web 2.0 allows you to send news and press releases direct to the consumer. For example you could offer a RSS feed on your website, or submit search engine optimized press releases to online news sites.
The real beauty of Web 2.0 marketing is that it can be cheap to do. Not all of the options described above might be suitable to market your business, but a simple blog or MySpace page will cost you very little.
- Related Articles
- Related Q&A
- Top 3 Social Networking Web Design Tips
- Internet Marketing Strategies For Explosive Network Marketing Online- Part 4: Social Networking, Web Marketing 2.0
- Social Networking - The Next Great Marketing Medium?
- Turn Social Networking Contacts Into Affiliate Marketing Customers
- Social Networking - Changing the Internet Marketing Landscape
- Social Networking & Web 2.0 Applications
- Social Networking Microblogging Tool Become Marketing Success
- Social Networking- the Revenue Generator
SEM/SEO Services.....Web Site Services
By: Larry L Miller | 16/12/2009If your new to the internet or maybe you been online for awhile but you can't seem to get recognized by the search engines. I specialize in getting my clients to "Top Positions on Google", Yahoo. MSN and other high ranking search engines. If you've tried it on your own and got nowhere it may be time to seek the advise of a professional. You can contact me on my private line for a free consultation. "Let's Build Your Business Together"
Why Only 3% Of Internet Marketers Make It
By: Gerardo Flores | 16/12/2009Why is it that only about 3% of internet marketers make it? What do they have that 97% don’t? And what is it they do different?
Asantae Review, Can You Market HeartShot and CaloradAdvanced?
By: David Heon | 16/12/2009There are SIX steps to success in your Asantae MLM business opportunity or any other MLM for that matter, and the people that fail have a deficiency with one or more of the steps below.
Marketing Stock Photos on the Internet
By: John M. Lund | 16/12/2009This process of making the web work for your stock photography business can be a long and arduous one. I started my serious efforts eight months ago, and while I have seen results, they aren’t as impressive as I hoped for. But I am not discouraged, far from it.
Website Traffic Generation: Does Guaranteed Traffic Produce Results?
By: Kathy McGraw | 16/12/2009Website traffic generation is the single most important factor to making money online. If no one is able to find your site, then regardless of everything else, you won't make any money. This article explains why guaranteed traffic produces poor results.
How To Use YouTube To promote Your Business?
By: Peter Moore | 16/12/2009YouTube is an online phenomenon which allows anyone in the world to make a video and then upload it free of charge for viewing by potentially millions of people all over the world. Founded in 2005, it is a social networking site which is traditionally used for music videos and TV clips but could easily be used to help your business to thrive.
ClickBank Fortune Review - WHY Purchase It From Karthik? When there's a MUCH Better Deal!
By: Carmen Savage | 16/12/2009Read below to understand the positive and negative points of CB Fortune and how you can overcome them and find out more about a better deal than ClickBank Fortune (and why it is). ClickBank Fortune is a fresh product developed by Karthik Ramani. Even though this is the first product, with this enormous of a launch size, internet promoting is not a new to this man. Karthik Ramani is the geniuse behind ClickBank Fortune, and having created several thriving niche-based site...
Diamond Tree Review
By: John Stone | 16/12/2009You will learn why 97% of the distributors in Diamond Tree fail and how to become a Top earner with Diamond Tree using the Internet. No more chasing family and friends, no more cold calling. Learn what the top 3% don't want you to know.
Managing Multiple Blogs Successfully
By: DAVID C SKUL | 07/02/2008 | BloggingRealizing the tremendous potential of blogging, many businesses have developed multiple blogs to promote multiple product lines.
Make your Business Better With Web 2.0
By: DAVID C SKUL | 06/02/2008 | Online PromotionMuch has been written about the power of Web 2.0 as a marketing tool and for good reason. Its power to help you market products to potential customers is undeniable. However, besides marketing your products, Web 2.0 can help your business in other ways.
Getting your Business on the Blogging Bandwagon
By: DAVID C SKUL | 05/02/2008 | Online PromotionThe term blogging is so common today — it's hard to imagine that just a few years ago it was the realm of personal musings on everything from pet hamsters to the latest movies.
Blog your Business to Success
By: DAVID C SKUL | 31/01/2008 | BloggingThe Web 2.0 revolution has presented a number of new ways to market your products and services — few more effective than the simple blog.
Understanding Web 2.0 Advertising
By: DAVID C SKUL | 30/01/2008 | Online PromotionWeb 2.0 has the potential to be a dream come through for businessmen and marketers as it offers an opportunity for free advertising.
Web 2.0 Advertising – Crucial in a Word of Mouth World
By: DAVID C SKUL | 29/01/2008 | Online PromotionWord-of-mouth is the crucial component of Web 2.0 advertising. Unlike conventional advertising, which was solely one way and largely interruptive, Web 2.0 advertising actually welcomes control by users and invites users to create and share their own messages. In that sense, Web 2.0 advertising is revolutionary.
Web 2.0 – Advertising Advantages
By: DAVID C SKUL | 28/01/2008 | Internet MarketingWord-of-mouth advertising is the defining element of Web 2.0 advertising. It’s all about making new connections and expanding your internet presence via social networking.