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Why Physicians Need a Web Presence

The Internet has become an essential tool for healthcare providers. According to Jupiter Research analysts, physician websites are a venue for delivering trusted content and physician capabilities. A Pew Internet Project survey also found that 28% of internet users have searched for a doctor online.

A custom designed website is built-from-scratch and can include custom graphics, professional photography, Flash animation, detailed content and your custom logo. Possible pages include: About Us, Mission/Philosophy, Staff Profiles, Location, Services, Testimonials, Procedures, FAQ, News, New Patient Forms, and Practice Policies.

A custom website design you can communicate a strong, unified message that will help your patients understand your services, practice philosophy and how it influences your approach to medicine.

Benefits of Having a Website:

— Attract New Patients Who Search the Internet
— Reduce Staff Hours Required for Common Questions
— Low-Cost Advertising With a High ROI
— Information Available 24-Hours a Day
— Provide Directions and Contact Information
— Provide Biographical Information About the Physician and Staff
— Position Your Practice in the Best Possible Light
— Inform Patients About Services Provided
— Become a Reliable Resource for Patient Education

Physician website design can impress your prospective patients, increase awareness of your services, offer patient education, and expand your practice to a larger scale. With physicians facing rising costs and lower reimbursements, a website is one tool that can increase the number of paying patients while creating efficiency in the office. A website allows a physician to attract patients who statistically have higher incomes, higher education and are more likely to follow doctors' orders. A website also offers the best ROI for a physician interested in marketing their practice. A yellow pages ad, which offers a limited amount of information, can cost over $5000 a year. Nowadays, a custom built website which specializes in attracting new patients and offering patient education can be made for under $2500.

Using Search Engine Optimization, a website also targets locations and physician specialties. For example, if you're a Ob/Gyn and want to attract patients interested in tubal reversals, the Internet would be a great place to market your services. Every day there are 100s of searches on Google for "tubal reversal". The combination of SEO and a medical website design can attract these patients. The same goes for cardiologists, plastic surgeons, chiropractors, podiatrists, urgent care clinics and many other healthcare professionals.

Physician Designs is an affordable provider for websites for doctors. Our specialized expertise caters just to healthcare professionals. We use the latest techniques for Search Engine Optimization and medical website design.

Jason P.

Jason P. is a project manager with Physician Designs where he helps manage websites for doctors. He can be reached at 214-736-7854 or 888-212-5760.

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