Tawana Wood is a recruiter and Chief Resume Writer for The CountrysBestResumes.com, she has personally written more than 7,000 resumes for today’s top executives worldwide. CountrysBestResumes.com • New York, NY • 800.409.8979
The Art of Personal Branding – Crafting the perfect 90-Second Introduction
Tell me about yourself? Most people squirm when they hear that question.
How would you respond? Would you say, I’m from a small town in Indiana and a proud mother of two? Would you tell them that you are the oldest of five children? If these are the types of responses you would give then you are not properly marketing yourself. The truth is, the interviewer doesn’t really want to know about your personal life. Rather, they are interested in learning more about what you can offer.
Tawana Wood, Chief Resume Writer and Owner of www.Countrysbestresumes.com, a leading resume writing and career marketing company, suggest job seekers respond to the question using what she refers to as the “90-Second Intro.” According Ms. Wood, when responding to the “Tell me about yourself” question job seekers should cover the following areas:
- Education - 5 sec
- Accomplishment/Work Experience - 50 sec
- Current Situation - 5 sec
- Future - 30 sec
Ms. Wood highlights the following as an example:
I attended Boston College where I majored in Political Science and Business Management.
For the past 10 years I’ve enjoyed creating marketing and development solutions for non-profit organizations. As the Director of Development/Special Events for Junior Achievement, I successfully designed and implemented more than 70 fundraising and cultivation events that raised more than $9 million dollars. I later moved on to work as a Direct Mail Marketer for the Conference Board, the world’s largest non-profit business membership and conference organization where I oversaw a 5 million piece international direct mail campaign and a budget of $2 million.
Due to the recent and unexpected blow to the conference and travel industry, my company was forced to downsize by 16% and layoff much of its marketing department.
I enjoy the creativity and deadline orientation of the marketing field. I am currently seeking opportunities as a Director of Development for a nonprofit organization or Internet/Direct Mail marketing…
Tawana Wood is a recruiter and Chief Resume Writer for The CountrysBestResumes.com, she has personally written more than 7,000 resumes for today’s top executives worldwide.
CountrysBestResumes.com • New York, NY • 800.409.8979
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