5 Ways to Get the Most From Your Online Jewelry Shopping Experience

The holiday season is fast approaching, bringing with it a big decision for many consumers: how can they stretch their shrinking dollars to buy what they want for loved ones, friends, or even for themselves? Well, it is no secret that some of the best deals can be found online and this year savvy consumers are expected to be searching early in a bid to conserve cash without having to settle for less.

Comparing Online Shopping Sites Is A Must

Not all online shopping sites are the same, with some clearly to be avoided. Let’s take a look at what you need to look for as you shop online for that diamond solitaire pendant, white gold hoop earrings, or other fine jewelry gift items.

Is The Site Secure? Lots of people are selling their wares online with some retailers producing highly sophisticated websites which include thousands of items, Flash, rotating product photos, and much more. But, the proof that you are dealing with a retailer who is interested in protecting your security is what happens at the checkout: is your purchase secure?

There are two ways to confirm checkout security: First, upon giving your credit card information, the web address changes slightly to “https” instead of  “http” with the fifth letter telling you that the checkout process is secure. Second, the other way can be found in most web browsers – a closed padlock icon appears in the corner of your browser screen. If one or both options are available, then your transaction is secure from the eyes of prying thieves. If not, move on to a retailer who provides generally accepted internet security for their shoppers.

Can Shoppers Contact The Retailer? From a consumer’s perspective, knowing that a representative of the online jeweler can be reached can be of immense comfort to them should a question arise about the product they are interested in. Smart retailers provide several ways for consumers to contact them: online chat, a toll free number, or via email support. If you can’t find any of these contact methods present, then you may be dealing with a one-person affiliate or other third party provider who really doesn’t have a stake in the business. This doesn’t mean that you’re dealing with an disreputable party, but you certainly won’t get the help that a trained professional can offer to you.

What Are Their Shipping Policies and Procedures? It is nice that you found the buy of the century, but how will the retailer ship this item to you?  A trusted source such as the United States Postal Service, FEDEX, and DHL, UPS or other known shipping company is a must. In addition, find out who pays for shipping, how much, and is your item fully insured? Lastly, if the company has a return policy in place, who pays for shipping the item back to the retailer?

What Sort Of Return Policy Is In Place? What scares some people from shopping online is worry that they’ll receive a product that just doesn’t measure up to what they want. Smart retailers understand this concern, offering some of the most liberal return policies in the business. A money back guarantee is only as good as the offer – beware of “restocking fees” or other unpublished charges that suddenly show up on your credit card. Learn how many days you can examine the jewelry before it must be returned, whether resizing is included, and how long of a warranty is offered by the retailer. The best retailers offer their customers a lifetime warranty on quality jewelry items.

How Can Customers Pay For Their Purchases? Accepting credit cards is important for any business with American Express, Discover, MasterCard, and VISA being the most commonly accepted methods for making payments. Wire transferring funds to the retailer is a nice option while a personal or certified check can be great for the consumer who wants to use that method – once the funds clear the bank, your item is sent. Finally, for smaller retailers offering Pay pal, Money bookers, or other third party sources can be useful as well.

Clearly, this holiday season will be a boon for the consumer who is looking for value as retailers everywhere slash prices, including some of the largest jewelry providers online. Shop early; compare prices and products; and be prepared to gain a stronger appreciation for the convenience and affordability that online shopping provides for consumers the world over.