Richard Laermer is an authority on marketing and media, a former reporter who is coauthor of Punk Marketing, and writer of the new book 2011: Trendspotting. He's CEO of New York's RLM pr, representing, among others, IncrediMail, ThisNext, Smith & Nephew, AirPlay, Anystream, Sky Films, Dealighted.com and TutorVista. He was host of TLC's cult program Taking Care of Business and speaks on trends and marketing for corporate groups. You can read Laermer on huffingtonpost.com/richard-laermer and on the mischievous but all too necessary Bad Pitch Blog…badpitch.blogspot.com
You may also find articles by Richard at TalentZoo.com.
It's summer so I thought of quotes worth sharing. I hope they bring you something. I don't know where, but she sends me there.
-Brian Wilson [crazy mad genius]
Something not understood is not the same as something wrong. -Anatoli Rybakov There are no problems, only solutions.
-John Lennon [rest his soul]
A little rebellion now and then is a good thing.
-Thomas Jefferson [a staunch believer in all things "his way"]
They who dream by day are cognizant of many things which escape those of us who only dream by night.
-Edgar Allen Poe [quite a bizarre life of day/night dreams - and in NY no less]
If you decide to run with the ball, count on fumbling and getting the shit knocked out you, but never forget how much fun it is to run with the ball.
-Jimmy Buffett [can't listen to him but sure can consider him]
It is better to burn out than to fade away.
-Neil Young [who has an asteroid named after him; go figure]
It is easier to repent than obtain permission.
-Col. Stan Bailey, USAF [my credo, incidentally]
Regulation and doctrine provide convenient hiding places for the timid and unimaginative.
-Harold Cole
A man who is good for anything ought not to calculate the chance of living or dying; he ought only to consider whether he is doing right or wrong.
-John Steinbeck [JS knows how to de-complicate anything]
Human action is the result of human choice, life is choice and choice is willful.
-James G. March
Time is a scarce resource. If you want to know what a man truly loves, observe how he spends his time.
-Aaron Wildavsky
A wise prince seeks advice continually, but when it suits him and not when it suits somebody else.
-Machiavelli [our favorite Master of the Universe]
Stop blaming the box!
-David Zach
Instruction manuals are evidence of design flaws.
-Don Norman
Women and cats will do as they please, and men and dogs should relax and get used to the idea.
-Robert A. Heinlein [sci-fi, my ass]
Help ... send lawyers, guns and money.
-Warren Zevon [the great and much missed]
The future of the book is the blurb.
-Marshall [medium] McLuhan
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Michael Jackson Memorial Day
By: John Kozy | 08/07/2009Michael Jackson had no peace in life, and it is unlikely that the media will allow him to rest in peace in death. Hell hath no pain greater than that which can be inflicted by media moguls whose only goal is to turn tragedy into orgies of entertainment. This media now feigns honor, but the authentic honor comes only from his fans who displayed true civility and profound humanity during his memorial service, proving once again that true virtue lies only within the hearts of common people.
Lawmakers Bill Taxpayers For TVs, Cameras, Lexus
By: John Kozy | 05/07/2009The Congress enacts legislation for itself which provides itself with what are essentially employee benefits. So it treats its members as employees of themselves. In doing so, the Congress provides taxpayer subsidized employee benefits to its members that it refuses to provide to the people Congressmen represent.
Credible News Sources
By: Uday Gunjikar | 05/07/2009The news networks seem to be less about the news and more about pandering to politicians. Where can we turn for our daily dose of credible, cutting-edge, hard-hitting news and keep up-to-date with current events in our increasingly fast-paced modern society? If we cannot trust the news networks to deliver credible news that meets high standards of quality and objectivity, where can we find reliable news sources?
ABC’s Nightlie
By: John Kozy | 03/07/2009America lacks a mainstream press. What it has is a mainstream cess, as in ‘cesspool.’
Winds Of Change Blowing Across The Islamic Republic Of Pakistan
By: Madan Mohan Khajooria | 22/06/2009The war against Taliban commonly perceived as war against being fought by pakistan army on behalf of USA is undergoing a significant change.The majority of the people of Pakistan who belong to Bralevi Sect, Intellectual, Army as well as the political class are now convinced that the Taliban grows a gave danger to the very existence of Pakistan nation state and determined to eliminate them.
Imagine: Your Own FREE Foreign News Bureau
By: Randy L. Garsee | 16/06/2009Your tax dollars have already paid for it, so why not use a global news distribution system for your video, photography, or article needs? Here's how.
Special Report: 50th Anniversary of Baptist Seminary in retrospective -- celebration Spring, 2009
By: Peter Menkin | 15/06/2009The 50th Anniversary of the Golden Gate Baptist Theological Seminary (Mill Valley, California) celebrated this last part of Spring, 2009, ushered in memories and celebration of a Homecoming on the Mill Valley, Campus. Two highlights of the May 28 and 29, 2009 days included opening a time capsule and homecoming by elder graduates who appeared in Gold Robes.
Effective Journalism - Education For the 21st Century
By: Virgil Magee | 15/06/2009The most effective journalism is rooted in facts, connects with the public and educates without having any bias. By definition, it is the act of reporting news. A journalist seeks to spread knowledge, not opinions. This can be accomplished either through the written word, photography or broadcast journalism.
Service, Thy Name is Customer
By: Richard Laermer | 08/10/2008 | ManagementHello to you, the service person. Yes, sure, we are all about service. It’s a funny word that has had more than a few crazy meanings. When someone says “I’m servicing” another, I immediately think something dirty.
Sorry, Big Doesn't Get the Job Done
By: Richard Laermer | 08/10/2008 | ManagementThe CEO of a fast-growing Web company recently asked me why he should hire RLM PR, an 18-person firm, instead of a so-called name firm. Having been in a self-owned service business for 17 years, I was confused by this query. What's a name? Never one to say "no" to a challenge, I am herewith answering him in public.
Welcome to Bait & Switch: Yes, I'm Talking to You
By: Richard Laermer | 08/10/2008 | ManagementI've been watching service businesses pull some serious crap for years. I keep thinking a new economy will enter our lives and just stop what most everyone knows is a truly awful practice. But still, even after downturns, upturns, the price of coffee goes up, terrorism, wars, famine and Katrina…firms persist in pretending to sell people to new clients and voilá—having them disappear after the ink is dry. In kids' parlance: What's up with that?
It's Like That? Lessons This Service CEO Got From Shelling Out for Something Similar
By: Richard Laermer | 08/10/2008 | ManagementHaving run a service biz for a thousand years, I haven't really thought a lot about what it's like to actually hire one of us. That recently changed for me big time.
Stories of Hr: Human Resources in Sore Need of an Upgrade
By: Richard Laermer | 08/10/2008 | ManagementSorry to get all serious on you, but it occurred to me that work/life balance is the key ingredient inside happy employees. Oh, you say you knew that? There are multitudes of firms doing their best to show they care, and boy they really, really do. Somewhere along the line, however, a change took place in the workplace that is now referred to as, yikes, “people over product.”
Time to Work: My Motto for June
By: Richard Laermer | 08/10/2008 | ManagementLaziness is not only when you don’t show up for work and hang on the couch. It’s also found in the language we use (“Sounds good” is just stupid). I also am starting to fully become bewildered by those people who use speaker phone or Sprint Nextel™ Walkie Talkies to have complete conversations in airplane lounges, just because they are too cheap to buy a headset or don’t want an ear to be too hot. Please.
A Barrage of Convenience: Hollywood’s Non-punk Sensibility
By: Richard Laermer | 08/10/2008 | ManagementTitles are among the biggest problems in marketing today. People don’t think before they name something. Monikers are all too cute. Why is Chase calling its new youth credit card “Plus One,” for instance? Why does Gloria Steinem call the women-geared radio conglomerate Greenstone Media? Why is there such a need to be techno-cute? Check the paper this week for the latest uh cool name for a service, be it Twitter or Thoof!! (yes) or Topix or Tampax…err, not that.