Virgil W. Magee is the Deputy Director of Media Analysis for Strategic Communications for the North Atlantic Treaty Organization's International Security Assistance Force in Kabul, Afghanistan. In his position he is responsible for the identification and analysis of local, regional and global media trends pertaining to multinational ISAF and North Atlantic Treaty Organization’s (NATO) alliance missions and strategic objectives for 42 partner nation defense and foreign affairs ministerial-level organizations, NATO and United Nations mandated missions.
The most effective journalism is rooted in facts, connects with the public and educates without having any bias. By definition, it is the act of reporting news. A journalist seeks to spread knowledge, not opinions. This can be accomplished either through the written word, photography or broadcast journalism.
The emergence of new forms of media, such as online news sites and blogs has changed the face of communication and blurred the lines between reporting facts and storytelling. While reporting only the facts may seem a simple goal, many writers find it very difficult to withhold their personal feelings from their writing, and must nurture this skill.
A good journalist finds a topic that is relevant, timely and of interest to their target audience. The next step in effective journalism is to gather facts and information on the topic, from reputable sources. These facts can come from research conducted via the internet or written publications, from interviewing subject matter experts or involved parties or a combination of many different sources.
Once the facts have been gathered, the journalist then needs to compile the information into an article, whose sole purpose is to communicate the information, not to express an opinion. Journalism is a form of strategic communication that is designed simply to inform or educate, so the journalist is like a teacher. As a teacher, the journalist has a responsibility to deliver the facts to his or her students with the hope that those facts will provide a solid base upon which to build an opinion and allow them to make informed decisions in the future.
The journalist serves an important role in our society. With so many different media voices clamoring for our attention, the journalist stands apart as an unbiased source of information. Rather than wanting to have his or her own voice heard, the effective journalist wants only to have the story heard.
The point of journalism is to inform the public of events that are happening around them. If you can shed light on a situation, bring attention to an issue or inform your reader of something relevant without trying to sway them to your opinion, then you are succeeding as a journalist. Effective journalism serves the greater good, in that it allows the general public to have access to information about events that are happening in the world, that they might not otherwise know about.
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'RIL's pretty close to the bottom of the cycle now'
By: avinash | 04/11/2009Reliance Industries’ refining margins could pick up to $7-9 a barrel next year and then back up to $11-12 a barrel by 2011, says Neil Beveridge, analyst, Sanford C Bernstein. In an interview to ET NOW, Mr Beveridge says that an adverse ruling in the company’s ongoing legal battle with RNRL could knock off Rs 150-200 off RIL’s stock price. Excerpts:
US admiral concerned about China military buildup
By: cabling | 03/11/2009A U.S. Navy admiral expressed new concern Friday over China's military buildup and urged Beijing to be clearer about its intentions. With China's military growing at an "unprecedented rate," the U.S. wants to ensure that expansion doesn't destabilize the region, Rear Adm. Kevin Donegan told reporters on a visit to the Chinese territory of Hong Kong.
Submit Free Press Release with Flash Video SWF - Alba Spectrum Articles and Blogs Portal
By: Andrew Karasev | 31/10/2009Adobe Flash Reader or Macromedia Flash Reader Press Release, Video Blog or Article submission portal If you would like to get perfect positioning in Google, Yahoo, MSN, Yandex, and other search engines, Press Release, Article, Blog submission is recommended. But, if you go even further - to get your company show on the top positions in Video hosting pages.
New Malayalam Online Newspaper
By: keralatalks | 23/10/2009www.keralatalks.com is a Malayalam daily published from kerala. Well known Malayalam critic and orator haripillia was editor of the newspaper. Dinesh is the is the co-ordinating editor of this daily. The start-up was very humble and simple.www. Keralatalks.com as a newspaper uplifting humanity and morality of Muslim reformation movement of Kerala. It can say the daily has been keeping its high values in reporting and editorial. Even the media faced financial crisis in some months its management
Safest Heaven For Criminals
By: Rocky Saggoo | 21/10/2009This is very good news for criminals. Rape any one, kill any one, blast anywhere, break any law, spread corruption you can commit all the crimes here. Wow! It is wonderful for criminals.
Ways to give yourself an edge in the journalism job hunt
By: Christina Pomoni | 20/10/2009More than anything else, more than skills, previous experience, clip portfolio, or a killer resume what matters is YOU.
Ways for newspapers to retain readers
By: Christina Pomoni | 20/10/2009As readers become more sophisticated and demanding, newspapers need to come up with innovative ways to involve them in the process and ultimately, retain them.
What is collaborative journalism?
By: Christina Pomoni | 20/10/2009Focusing on the aggregation of information from diverse, non-affiliated sources, collaborative journalism exploits all resources to ensure that a single story is complete, unbiased and newsworthy.
ISAF And New Media: Going Social For The Future
By: Virgil Magee | 08/08/2009 | Public RelationsNATO’s International Security Force (ISAF), based in Kabul, Afghanistan recently, launched Twitter, Facebook and YouTube sites with the goal of better communicating the message of its mission and accomplishments to audiences of the 28-member states plus, non-NATO troop contributing nations to ISAF.
Being an Effective Spokesman
By: Virgil Magee | 24/06/2009 | Public RelationsWhen it comes to public affairs and marketing matters within your company, one of the best ways you can spread your message and brand is with a spokesman. One of the most effective ways to use one is to have the leader of the organization serve as spokesman. The reason for this is because it puts a face with the organization. It lets people feel as if they know you on a personal level.
Can the Military Effectively Use Viral Marketing?
By: Virgil Magee | 24/06/2009 | Public RelationsThere are many businesses attempting to use viral marketing as a way to spread their message quickly to a lot of people. This simply is creating a marketing campaign that will make people send it to everyone they know. It just has to be something that spreads faster than you can imagine. Because a lot of businesses are using it, some people are wondering whether the military can take advantage of this marketing technique. The problem with the answer is that it is both yes and no.
Taliban Propaganda - Why Has it Been So Effective?
By: Virgil Magee | 24/06/2009 | Public RelationsIf you are new to the phrase Taliban propaganda, it is easy to understand. What is not so easy to understand is why it has been so effective. Basically, what this means is that the Taliban, as a group (coherent or incoherent), are using words to form their own war with the United States and the international community.
Analyzing Media For Marketing Success
By: Virgil Magee | 15/06/2009 | Public RelationsWith so many different media options available to people, it is important that businesses spend ample time analyzing media in order to determine what their best means of communications with their customers may be. When it comes to public relations with your business's customers, not all media is created equal. Businesses need to factor in who their average customer is.
Effective Journalism - Education For the 21st Century
By: Virgil Magee | 15/06/2009 | JournalismThe most effective journalism is rooted in facts, connects with the public and educates without having any bias. By definition, it is the act of reporting news. A journalist seeks to spread knowledge, not opinions. This can be accomplished either through the written word, photography or broadcast journalism.
New Media Versus Traditional Public Relations - The Net is Now
By: Virgil Magee | 15/06/2009 | Public RelationsGood public relations are keys to the success of any business. In today's information driven market, the face of media has changed entirely. Traditional public relations focused on print ads, commercials and radio spots. A good strategic communications plan would focus on things such as articles written in trade magazines and periodicals, commercials run on the television or the radio and carefully organized, closely managed interviews and press conferences.