Would You Like Some Great MRR and or PLR Products for Your Internet Marketing Projects? Visit: http://billyojai.com
The Differences Between Direct Linking, Landing Pages and Landing Sites
What is Direct Linking?
Direct Linking is when an advertiser or affiliate marketer, creates a link that is directly connected to an advertisers landing page.
The most common example is that as an advertiser, especially as an affiliate, you can create an ad that has your affiliate information coded into it, and if a person clicks on that link, they are then directed to the product or information landing page. Your affiliate coded cookie is supposed to be set, and if the person purchases the product you get credit for the sale and make a profit.
Another way is to have a domain name that is redirected or points directly to the specific landing page. Of course, if you are an affiliate make sure your information is coded into the redirect or you won't receive the credit.
Pros: Direct Linking
1. For a minimum cost you can quickly test an offer to see how well it converts before putting in the time and energy to build a website around the offer. If the advertiser already has a great landing page that converts well, just use it and then move on to another project.
2. You don't need to buy a domain or web hosting service. You don't need to have any coding know-how. It's very easy to get setup and use this technique to start making money.
3. By investing in your own domain name, you can eventually decide to build a site or have your own keyword rich landing page around the offer if it is working for you.
Cons: Direct Linking
1. Its very hard, if not impossible to get organic traffic. You have to use Google adwords or a similar pay for advertising plan. Even if you do purchase a domain name that has good keyword traffic, Google won't give you a good quality score, hence, one less reason to send organic traffic your way.
2. You will be unable to build a mailing list. And any decent internet marketer knows that having a qualified mailing list is worth its weight in gold.
About Landing Sites
A landing site not only focuses on your landing page it also has multiple pages, many articles, and useful resources for your potential customers. In other words you are not just building a sales site, but a site that is richly filled with content. Many internet marketers build entire blogs around a main offer and include related offers, called the upsell, as well.
Pros to Landing Sites:
1. Search engines and Google in particular, just loves these sites. T hey want their customers to get the best info possible.
2. If put together well, you can easily get a good quality score if you use adwords, meaning your keyword buys will be cheaper. Also you can make your site keyword rich and attract better paying ads for adsense.
3. Your Landing Page will become supercharged. Having good, quality content will definitely enhance your organic search rankings.
4. You can offer free products to collect email addresses and set up private campaigns for relate products and future offers.
Cons to Landing Sites:
1. You have to gradually build a quality website or blog. If you build links too fast, or use copied materials, Google may penalize your site.
2. They have to be continually updated to remain fresh and keep the search engines interested.
About Landing Pages
These are also know as a Squeeze Page or Opt-in Page.
Basically you purchase a domain name that suits your product, put together a one page site and maybe have couple of articles that contain links to your offer page. This is far and away the most common affiliate way to market an offer.
Pros to Landing Pages:
1. Very easy to get set up and started selling, compared to setting up a complete Landing Site.
2. Great for seasonal offers.
3. You can collect email addresses
4. Landing Pages are what is working right now, and done right, they have been proven to work quite well at converting offers.
Cons to Landing Pages:
1. You need really good copywriting skills, or hire someone who has them.
2. Takes more time and money to set up then Direct Linking, and still offers no conversion guarantees.
3. Its becoming tougher to get a good quality score when using Google Adwords
4. Its a certainty that Google is leaning more and more towards quality Landing Sites
Which way should you go?
Here's a potential strategy.
If you are unsure about a certain product or niche, would like to do some quick testing, and possibly make some quick money, use direct linking. Direct Linking can work quite well for some short term income.
If the niche shows itself to have some potential, then build a Landing Page, and tweak it until it converts really well.
If your Landing Page is working, convert it into a full blown Landing Site by adding a blog filled with solid article content.
Be Fearless
Billy Ojai
- Related Videos
- Related Articles
- Ask / Related Q&A
The 4 Tips How Your Internet Business Ideas Should Build Backlinks
By: Juhani Tontti | 08/11/2009All internet businesses need links with other related pages. That is how the internet business world is working. Especially Google sees the links pointing to your internet business site as votes from other sites. By linking they say to Google, that we respect this site and you have to do the same.
Comment Kahuna Review
By: Folusho Orokunle | 07/11/2009Getting backlinks can be a rather tedious task. If your website is not a linkbait, you may find it hard to find websites who will link to you. But this does not mean that you will not do anything.
Angela’s Backlinks Review
By: Folusho Orokunle | 07/11/2009Backlinks are a very important element in SEO. Not only do these act as votes, it also contains the anchor text which tells the search engines what your website is all about.
Submission service for more backlinks
By: Dansar Gin | 06/11/2009Most of the reputable articles distribution services and directories have a manual approval process and it may take up to a week before you article is actually published and distributed.
Articles submission services for more backlinks
By: Dansar Gin | 06/11/2009You can get backlinks through a classified submission center by submitting your own website URL. This is so that people who are looking for products and services that you, yourself, are selling can find your link in the online classified lists and eventually click to see what you have in store for them.
Submit your articles for more backlinks
By: Dansar Gin | 06/11/2009PageRank is a module of the importance of a webpage based on the number of links to that page from other websites. The process of getting a website ranked high in search engines is known as backlinks. This is a very importantly and deciding factor for a websites popularity and success.
3-way Links Review
By: Bob A. Thompson | 06/11/2009Backlinks are very important in websites. Not only does it contribute for SEO purposes, it also has the ability to drive traffic. Backlinks are a part of the offpage optimization process. This is where search engines rank you through the links you get. These links act as votes. So the more backlinks you have, the more votes your website will have. With this, you will also have a higher search engine ranking.
Link Building Services: Helping Your Site’s Credibility and improving its Ranking
By: Arun Kumar | 06/11/2009As we enter a new era in Internet marketing, the competition to get higher ranking on search engines has intensified even more. Without web visibility, your website is as good as non-existent. In the vast expanse of World Wide Web, the best way to get noticed is through the search engines. And almost every website vies for top ranking on the search engine result page. In this unending endeavor, you have to depend on more than one method of optimizing your site.
Using Keywords pt 5 - Google’s Wonder Wheel
By: Billy Ojai | 06/08/2009 | SEOIt’s a Carnival of Ideas and Information You can now easily find videos, photos, forums, and reviews which are directly related to your German shepherd keyword research. You can easily see what the search results have been through as far back as a year and as recently as 24 hours ago. Take a few minutes to explore and click on each of the links to see what is available.
Using Keywords pt 4 – Google and Your Keywords
By: Billy Ojai | 06/08/2009 | SEOUsing Keywords - Pay Attention To What Google Is Telling You Like many business, Google puts out public announcements to let the world know of new products, new business ventures and the like. But when it comes to making adjustments in their search engine, they quite often just make the changes and don’t say too much about them.
Using Keywords pt 3 – Drilling Down Into Your Keywords
By: Billy Ojai | 06/08/2009 | SEOBefore we even register a website, we need to find out what are the most optimal keywords. While I am gearing this information to help you get better rankings for your keywords with organic searches, this will also put you miles ahead, if you are using PPC – Pay Per Click.
Using Keywords pt 2- Starting Your Keywords Research
By: Billy Ojai | 30/07/2009 | SEOUsing Keywords - Google Keywords Tool This is probably the best keyword research tool available, and best of all, it’s free! Technically, it is the Google Adwords Keyword tool. It was basically designed for the people who use PPC – Pay Per Click for promotions. But you
Using Keywords – PT 1 - Your Keywords Selection
By: Billy Ojai | 29/07/2009 | SEOThe Internet and Your Keywords Whether you want to write articles, start up a website or blog, sell products, or just want to deliver information, how you are using keywords, will play a major role in your internet success or failure. The critical key factor in understanding how the link between keywords and search engines work in general is this: “If people aren’t searching for it, it doesn’t exist”.
Internet Marketing - Selling the Selling
By: Billy Ojai | 22/07/2009 | Internet MarketingAt one time the World Wide Web was gold rush territory, those people who got in early made fortunes, and quite often, fairly easily. To sellers and buyers alike it was something new, exciting, and convenient. But as always, when there is competition for the almighty dollar, there are abuses, and so new rules and regulations had to be put into place.
Noobs Guide To Making Money With Internet Marketing
By: Billy Ojai | 21/07/2009 | Internet MarketingDid you know that over to 75% of people venturing into the business of internet marketing fail? Why do you think that is? It can't just be for lack of money, because as long as you have access to the internet and a computer you can
On Being A Noob In Internet Marketing
By: Billy Ojai | 21/07/2009 | Internet MarketingInternet marketing can be very exciting. It can also become very depressing if you don't have a solid grasp on what it takes to succeed. Unfortunately, many internet 'noobs' consume a great deal of time, energy, and money not fully understanding some of the basics of internet marketing. If this is you, don't let yourself become easily discouraged and please don't break the bank.