Analyzing the Link Building Campaign Results

Today, the major concern of clients while outsourcing link building campaign is “How soon their links would get recognized by search engines” or “How quickly they can expect improvement in rankings”. This is because the time involves in getting links and seeing improvement in ranking can be evaluated through the speed with which links are recognized. This in turn helps to estimate the ongoing cost of link building campaign. However, any difference in the marketing activity shows varied results. To understand the different campaign results, let us discuss two scenarios.

Scenario 1 –

We know that search engines index fresh content fast. And the best places to get new content are blogs because they are dynamic— updated on a regular basis by the author. As a result any link in the blog post will get indexed by the search engines very soon after implementation.

Thus, to implement link building campaign we contact large number of bloggers to write about our website and take link back to our website. This approach provides quality links, good exposure and boost in traffic.

Fresh content receives traffic and increase website visibility due to fast indexing however when blog gets old, it loses its boost. And soon it gets buried deep in archives and the value of link get diminishes. This results in instant decline in traffic.

Scenario 2 –

We implement a link building campaign targeted at thematically relevant websites rather than blogs. In this process we prepare list of websites relevant to our product our service. We get links form those site either by sending request to the webmaster of those websites or by offering them something in return. Relationship with websites webmasters pays a lot to run this campaign.

The best part of the links that we get through this approach is once they developed they give ongoing and persistent result. The most challenging part of this technique is “time” that we spend to discover the resources and develop links. The other advantage of this is that link once crawled will push rankings in long term.

Conclusion – The link building campaign that takes time to return the result produces a long lasting result. Also the investment is decided at the start of link building campaign. Where as, the campaign that produce instant result needs consistent effort and ongoing investment to sustain the boost.

In a nutshell, which campaign suit best to the business depends on the type of business and the market competition. However, understanding the different campaign result would help to plan the link building campaign.