Importance of Page Rank

Every website worth its name is today swearing by Google Page Rank. To put it simply, Google Page Rank is a tool developed by Google, based on clearly defined set of algorithms, to determine the importance of a website or a webpage. PR or Page Rank is determined by the number of websites linking to the particular website. Here the catch is that the linking websites should be relevant to the linked website and must have high page ranks themselves.

Search Engine Optimization is at the root of the need for improving the Page Rank of a website. The higher your Google PR, the higher your website would be listed in the Google Search. The more number of websites are linked to yours, the more votes you would get for getting a higher PR.

The relevance of the linking websites is very important. Mere linking to websites whose page ranks are abysmally low, does not in any way help to get your PR improved. There are no easy approach to improving your PR all of a sudden. Obviously if you are exchanging links with reputed websites with high Page Rankings, then you are well on your way to improving the PR of your website. Here again the relevance of the linking websites to your website is very crucial.

A Web Development website would achieve no purpose if it were to link with many internet marketing or art websites.

Linking to websites without exchanging or adding their links to your website is actually more rewarding. But this often comes at a price. Free linking without exchanging is often a waste of time since most of the free-linking websites make you wait interminably.

Page Rank of the website or webpage linking with your site is very important. This determines the number of votes that your website receives on account of such linking. Every new website or webpage starts with a Page Rank Zero. Google updates the Page Rank on a regular basis. Hence care must be taken to ensure that the web page you are linking with has a high PR.

It is better to ensure that there are fewer links outgoing on the page that you are linking with, so that you receive more PR value. The higher the links, the larger the sharing of PR value. To explain further, if you link with a webpage with PR of 6 which has 100 outgoing links, the PR value you receive would be considerably less than that you would receive when you link with a webpage of PR 4 which has only 10 outgoing links.

Web pages which display your links in Java Script do not help you improve your PR. Similarly if your links are ones which are redirected ,they too have no value or bearing on your PR. Most websites which offer free linking services actually trick their clients by such links which have no value.

Page Rank of your website can be improved considerably by two methods. One is to build a website with such quality and content that other websites would automatically want to link with. The PR would improve dramatically on its own. The other method is if you are building a marketing or product oriented website, then better work hard by link building with high PR websites.