Dr. Arnie Katz is the author of this article. He is Director of SEO and Internet Marketing for www.webinternetmarketingservices.com, a SEO,Web design and Internet and social media marketing company.He can be contacted there.
Linking Strategy is one of the most important considerations for any website owner. It is up to the web site owner or a web design or search engine optimization company the owner hires, to determine the best linking strategy. In our opinion it is best left to the professionals since they are very experienced in all the nuances that you have to be aware of, to do a good job.
Link Popularity
Search engines, especially Google, consider “link popularity” as one of the most important factors in determining search engine ranking. Link Popularity is expressed as, the popularity of a website, that is determined by the number and types of links from other websites that link to it. A link from another website to your website, is like a vote for your popularity or importance. The more votes you have, the more Important or popular your website must be.
More Than Just Links
There is a lot more to “link popularity” than just getting links (votes) from other web sites. The search engines have added a number other considerations to their linking factors. These will be discussed later in the article.
Relevance Of Links
Today, it’s not just about getting hundreds of links from any old websites you find on the Internet. It’s more about the type and relevance of the websites that are linking to your site. The relevance of the linking sites to your own website’s topic or theme is most important consideration. The more relevant the linking website, the greater importance it is valued by the search engines. If the linking website has similar or the same anchor text as your website’s keywords, it gets the highest relevance.
Enhance Your Knowledge Base
You also want to link to websites that are informative and related to your own website. This helps to enhance to your own website’s knowledge base, and contributes additional information to your visitors.
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