Link Structure - Know the Ingredients of Link Popularity

Link popularity isn’t about simply increasing your “links.” And it’s definitely not only about exchanging links with your business partners. Major search engines have hundreds of factors with which they measure link popularity, like internal link, outbound link and inbound link etc. But, whenever people talk about link popularity, they emphasize more on inbound link. Why so? If search engines are to be believed, all three have equal contribution in link Popularity. Let us discuss their individual impact in link Popularity.

Internal Linking– One of the major components of link popularity that often gets overlooked is Internal Linking. Let’s say a user found your site through an external link, but they didn’t land on the homepage. Starting from any page on your site, make sure that they easily find their way to the homepage and/or other relevant sections. Your website's text content should be filled with opportunities to potentially pass link juice to other pages of your site and to help users find their end destination. Internal Linking serves in two ways:

• Compatible linking structure enables website visitors to find out what they are really looking for.


• Improve link popularity of your website by indexing each and every internal page.

Outbound Linking– Link from your website to other websites is called outbound or outgoing link. Have a look on advantages of having outbound link:

• Offer visitors your unique observations on existing resources.




• Provide your readers in-depth information about similar topics.




• Show that you've done your research and have expertise in the subject manner.




• Make visitors want to come back for more analysis on future topics.




• Sending visitors to other sites for more information can build a good business relationship.

Some argue that linking out to other sites isn’t worth it because you drive people away from your website – but the general theory is that if you direct them to useful information often chances are that they’ll keep coming back to you for more.

Inbound Linking- Links from other sites pointing to your site comes under inbound or Incoming Linking. Following are the few benefits of these links:

• Links from quality sites clearly indicate that your site is valuable.




• Sends traffic to your site.




• Anchor text “click” optimize site in search engines and move up the rankings.




• Helps in brand recognition.

Hence in Link popularity, what is important is not only the number of links pointing to your site, but also your internal link structure and linking out. Now we can say that internal linking, inbound links and outbound links are the key ingredients of Link Popularity.