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One of the important tools of web promotion is link popularity. Link popularity refers to the popularity of your website which otherwise depends on the number of websites joining your website. To improve or to provide your website with top search engine ranking, search engine optimization is required. Link buildings play a very important role in search engine algorithm or in other words search engine ranking formulae. Link building may be defined as a process of getting links to your site from different other sites. Link building not just improves your sites search engine ranking, but it also enhances the traffic volume to your site as well as site popularity.
Different Types of Link Building
• RECIPROCAL LINKS: Are the sites which link to your site & in return your site links back to that site. In other words there is exchange of links. Although these links are not as effective as the back links but still they are important because they are permanent as well as cost effective.
• INBOUND OR BACKLINKS: Are those which are one way i.e. links from other sites link to your site but in return your site does not link back. These links are any time more valuable & effective than the reciprocal links.
• THREE WAYS LINK BUILDING: Is a tedious and a time consuming process with three domain names which would get one way link with each other.
Link Building Strategies / Techniques
• Link building directories: By submitting in free link directories which have high page rank & high quality you could start the process of link building.
• Outsourcing: Outsourcing your link with trustworthy services & individuals might be an expensive process but this would provide you with quality links instead of receiving low quality links at low price, which might otherwise harm your website.
• Article writing: It is one of the most effective methods of link building. A relevant and an informative article is what visitors actually look for .This increases your sites popularity. The content rich in keywords have high keyword density, another factor required for link building.
• Link building is a very crucial part of search engine optimization. It is not an easy task & requires a c-class IP address and an appropriate anchor text for submission to high quality directories. Apart from the quantity, quality factor needs to be kept in mind. It is an art and requires the assistance of a professional SEO.
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