Matt Smith is a Director of PaxiGo who specialise in web design and have also developed a revolutionary website builder.
Ok, so you have decided you need a web site – but have you thought about what it will actually do for your business? The obvious answer is that it will advertise your business – but how will it do that?
Just having a web site isn’t enough these days – it needs to be part of a marketing plan, so that you put the necessary activities in place to bring people to your site. You may think that simply setting up a site means that people will find it through Google, Yahoo or MSN, and ten years ago that might have been the case, but these days the web is such a busy place, unless you have a very unusual product or service, your web site will be lost amongst thousands of others word-wide all competing for attention. This is where SEO can make a huge difference. In order for you site to be displayed near the top (or at the top!) of the list when someone searches for a phrase using Google (or another search engine), your site needs to be optimised so Google can rank it against other sites.
Some web designers will still try to blind you with science talking about Meta Tags and suchlike. This is, to a certain extent, old hat – the main search engines such as Google stopped placing any importance on these several years ago, and now use a strategy of rating the “importance” of your site by the number of links to it from other sites – and those other sites also need to be rated as “important”, by having lots of links pointing at them.
- Related Videos
- Related Articles
- Ask / Related Q&A
How to Divert One Way Links towards Your Website
By: spinxwebdesign | 23/12/2009Many people think that getting one way links towards their website is very hard to achieve, but in reality, all a person needs to do is to define link building strategy properly. It is obvious that if you know in advance where to look, you will be able to achieve huge traffic towards your own website.
Use Article Writing for Link Building Purpose
By: Site Booster | 21/12/2009When it comes to off-page SEO, the first thing that people tend to think about is backlinks to their sites. There are various methods to get a link back to your site/blog, but one-way links are always the best ones.
How To Increase Web Traffic from Search Engines and Directories
By: jeanpaul | 21/12/2009SEO starts with a solid keyword research and sorting. Most of the SEO professionals are impatient and always in a hurry to implement their ideas. Well, that keeps them revising their SEO Services efforts and eventual loss of time and traffic. Keyword research for effective SEO results needs a lot of patience and intelligent calculations. Above all you should be using the best possible tools to perform keyword research for a strong search engine optimization.
Why Do You Need Backlinks To The Site
By: Alexander Faust | 20/12/2009Learn why and how get back links to your site for a better search engine rankings.
Submit To Directories and Increase Traffic To Your Website
By: jeanpaul | 20/12/2009Directories will always be around, the future for directories will change as the internet changes, they will need to adapt and additional services. The third important factor in directory submission is making sure you use the correct title, keywords, and descriptions in the right category. Once your site is included in a directory the listing is permanent and you will receive traffic everyday.
Internet Traffic
By: dannicash | 19/12/2009One way to get good Internet traffic is to advertise all over the Internet. Some do this with banner ads. Pop up ads used to be the preferred method, but now that so many have pop up blockers on their computers, these are just not as affective as they use to be. Some people are so annoyed with pop ups that they refuse to visit a site that uses them for advertisement.
The Truth About Link Building
By: Simon Murphy | 16/12/2009Link popularity is the biggest trend for internet business owners today. It is also one of the most common forms that search engines now use to rank your site on the search engines.
5 Easy Ways To Build Your Links
By: Simon Murphy | 16/12/2009Everyone who is in the internet knows that link building is one of the most important factors to develop a strong presence on the web as well as building a steady flow of traffic.
SEO – Meta Tags
By: Matt Smith | 02/07/2009 | SEOPut very simply, a Meta Tag is a piece of information that is sent to a web browser as part of your page, and which a search engine, when it is scanning your site, can read to try to figure out what your site is about.