Krishna Kant
Web Promoter
Ennovations Techserv Pvt Ltd
http://www.ennovations.in
Websites are basically two types: static & dynamic. About the Static website optimization is very simply done and promotes the website easily. But the dynamic website it is difficult to optimize and also take the website in search engine first or second page. The same rule is applied for site promotion. In the dynamic website the content is not static on the page always change on the requirement of User who interact with website and the variable which pass the value in page is change. And As a result, those dynamic pages don't get generated and as a direct consequence, do not get to be indexed in the engines! The biggest difficulties are that crawlers cannot read and are not trained to understand any of the dynamic databases of URL's which either contain a query string delimited by a question mark or other database characters such as: #&*!% that we refer to as "spider traps".
We use on page optimization for both static & dynamic website. We declare the Meta Tags, Meta description, Meta Title. For the static website it’s not much helpful for promotion in search engine. But For Dynamic website it is 100% helpful in optimization of website. Because they work as content for web page. And when search engine crawl the web pages it stores the specific keywords which have present the website with good keyword density.
Off page optimization is different from on page optimization. For the On page Optimization, the optimization work is start when the site designs from initial point. While Off page optimization is started when the site is designed & developed. For search engine optimization, off page optimization came with different strategies but all of the strategies will apply off the pages of a website and more as more it’s performed in the search engines with declared keywords/ Title which will use in off page optimization. The Major factor of off page optimization is link building, Link campaigns, Link Exchanges. You can improve your site with different categories. Public relations, Article submission, Directory listings many more techniques used in off page optimization.
Under Off page optimization, we include linking, and placing keywords in our website and also our link on other website with special link anchor text. The Anchor text always watches by search engines and promoted if search engine found on different websites.
Bogs are also come in off page optimization. We write Bogs and publish them on different Bog container sites. Post your questions and also some good links on Forum, it is also called off page optimization techniques.
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