Stephen Grisham, Sr. is a copy writer for InfoServe Media, LLC. InfoServe Media is a Houston, TX web design and web hosting company. If you just need periodic updates to an existing site, InfoServe Media also offers website maintenance.
For monitoring your Website traffic, you just can't beat Google Analytics -- and it's free. It tells you the source and duration of your page hits, which pages are visited, and, above all, where the hits are coming from and what search terms led them to your site.
Why bother analyzing traffic? You need to be aware of which of your website's pages are receiving the highest amount of traffic, and to know what is leading visitors to those pages. The pages that aren't working should be rewritten.
Discover which referrers (sites that send people to your site) are creating the most traffic, and you can decide if you may possibly introduce little changes to your site for more visibility on them.
Do other people's sites contain your ads and banners? You are able to look to see how well your campaign is running.
Time translates into money. If you realize that you have been devoting a lot of energy on a traffic building method that is not achieving results, you can stop spending more time on it or try to discover where are you failing in order to correct your mistakes.
Learn which keywords receive the highest ranking. Do your homework and replace ineffective keywords with better ones.
See what pages are the most popular and their bounce rate. The bounce rate is the number of visitors who leave your site without looking at any of your other pages. Typically it's a great sign when visitors linger on your site and read more of your content prior to clicking off your page.
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