What is Link Exchange?

Link exchanges have been used by webmasters for years as a means of direct marketing. Recently, this practice has gained more popularity among webmasters due to the fact search engines prefer websites that have many inbound links, thus improving positions in the Search Engine Result Pages (SERPs). To the search engines, this is an accurate means of determining the importance of websites. This practice by the search engines to rank websites has helped lead to the popularity of linked-based search engines, like Google. Thus, link exchange software and services have become popular.

There are various ways to initiate a link exchange with another website. The primary way of beginning a link exchange is to email another webmaster and ask to exchange links. Another way to find websites looking to exchange links is to visit webmaster discussion boards. These websites might have link exchange forums or link exchange directories where webmasters can request link exchanges from a specific category or have open requests to allow any website to exchange a link.

The basics of the link exchange
If this is all a bit foreign to you, let's start with the basics: There are two kinds of links: "outbound" links and "inbound" links. Outbound links are links on your site that point to other websites. Inbound links point from outside sites to specific pages within your site. Therefore, as you can see, any specific link is both outbound and inbound, depending on your point of view. A link on your site - yoursite - pointing to our site - othersite - is outbound for you, and inbound for us.

Link Exchange Increases PageRank
Google's PageRank is an important measure of the popularity of each web page. The higher your site's PageRank, the better your site will rank in Google's search results. The more high quality links you have pointing to your site, the higher its PageRank will climb.

Link Exchange Increases Link Popularity
The number and quality of websites that link to your website (link popularity) is one of the most important factors that help all search engines (not only Google) to determine your site's relevance for a search phrase. Exchanging reciprocal links with other websites has proven to be an extremely effective solution for webmasters seeking to improve their search engine rankings.

Benefits
* increases your search engine ranking dramatically.
* helps to get a link to your site on similar sites.
* finds sites that are linking to your competition.
* automates your email contact with other sites.
* generates and maintains your links page.
* automatically checks partner sites to ensure they are maintaining their link to your site.
* imports your current links pages.