Kurkure Plastic And Other Lies

<h1>Kurkure Plastic And Other Lies</h1>Author: <a title="Arunraj V.S." href="http://www.articlesbase.com/authors/arunraj-v.s./28679.htm">Arunraj V.S.</a> Everyone knows about the plastic in Kurkure rumors that hounded the popular snack food in India. Popular brands find themselves at the receiving end of criticism and whiplash, due to seeds of suspicion planted in the consumer mind by rival companies, frustrated employees or miscreants who simply love to play spoilsport. At times, consumers who have had problems with a certain brand may use the same yardstick to assess all brands dealing in similar products. Coming to Kurkure, the rumors of plastic were baseless allegations. The popular snack food brand is a product of Pepsi, one of the reputed brands in the world. The ingredients present in Kurkure are the ones used for making home-made food: rice meal, corn meal, gram meal, edible oil, salt, spices, condiments and flavors. Also, the edible oil used in Kurkure is the rice bran oil, one of the healthier oils naturally rich in fats (MUFA and PUFA) and low in saturated fats (reduced by up to 40 percent). It is not just the Kurkure plastic thing that has stirred up a controversy. There had been occasion when other companies like ICICI Bank in India and Cadburys-worm controversy that hogged the headlines in the recent past. These companies had to use personalities like Shahrukh Khan and Amitabh Bachchan respectively in their ad campaigns to reinforce trust in their brands. Fair enough, but the consumer should not be swayed in by such rumors and act on his judgment and basic, common sense. Yes, brands can also be at fault, there can be things that could go wrong from their side too, which can translate into consumer dissatisfaction. However, such 'controversies' can also be handiwork of miscreants to spread negative publicity about brands. Consumer is King and the king should act wiselAbout the Author: Watch Kurkure video at <a href="http://kraran.com/">Kraran</a>Article Source: <a href="http://www.articlesbase.com/">ArticlesBase.com</a> - <a href="http://www.articlesbase.com/low-calorie-articles/kurkure-plastic-and-other-lies-959951.html" title="Kurkure Plastic And Other Lies">Kurkure Plastic And Other Lies</a>

Everyone knows about the plastic in Kurkure rumors that hounded the popular snack food in India. Popular brands find themselves at the receiving end of criticism and whiplash, due to seeds of suspicion planted in the consumer mind by rival companies, frustrated employees or miscreants who simply love to play spoilsport. At times, consumers who have had problems with a certain brand may use the same yardstick to assess all brands dealing in similar products.

Coming to Kurkure, the rumors of plastic were baseless allegations. The popular snack food brand is a product of Pepsi, one of the reputed brands in the world. The ingredients present in Kurkure are the ones used for making home-made food: rice meal, corn meal, gram meal, edible oil, salt, spices, condiments and flavors. Also, the edible oil used in Kurkure is the rice bran oil, one of the healthier oils naturally rich in fats (MUFA and PUFA) and low in saturated fats (reduced by up to 40 percent).

It is not just the Kurkure plastic thing that has stirred up a controversy. There had been occasion when other companies like ICICI Bank in India and Cadburys-worm controversy that hogged the headlines in the recent past. These companies had to use personalities like Shahrukh Khan and Amitabh Bachchan respectively in their ad campaigns to reinforce trust in their brands. Fair enough, but the consumer should not be swayed in by such rumors and act on his judgment and basic, common sense. Yes, brands can also be at fault, there can be things that could go wrong from their side too, which can translate into consumer dissatisfaction. However, such 'controversies' can also be handiwork of miscreants to spread negative publicity about brands. Consumer is King and the king should act wisel

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Article Tags: bran oil, kurkure, plastic, reputation management, snack

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Related Q&A

1. Amita (20:53, 27.08.2009)

Big brands are always easy targets for miscreants to spoil the reputation of the brand. This is what I feel. The Kurkure plastic rumour is also another such rumour targeted at spoiling the reputation of the brand.

2. Chitra (16:57, 17.09.2009)

Such lies keep on confronting reputed brands. This Kurkure plastic rumour has been doing quite some rounds, I don't believe it to be true. I checked out the official Kurkure website, they have mentioned that there is no plastic in Kurkure. They have openly cleared out this Kurkure plastic rumour.

3. arunrajvs (16:09, 05.09.2009)

Thanks a lot guys, it is great to see a lot of support rallying for Kurkure that does not even have a trace of plastic. We need to put speculations and rumors to rest.

4. Edward (12:18, 17.06.2009)

I got a mail saying don't eat Kurkure. How can I believe in such mails which have no authenticity and has been forwarded by friends. This whole Kurkure plastic thing must be some kind of a prank by a miscreant.

5. Harry (11:52, 10.07.2009)

Kurkure plastic rumor has to be a lie, how can anyone even believe in such rumors. Why don't people understand that plastic is not edible. and secondly that people have been eating Kurkure for years now. Then how can Kurkure contain plastic all of so sudden. It is a point to think over. Eat Kurkure and think about it:)

6. Jessica (11:33, 09.06.2009)

The Kurkure plastic thing is just a rumor and nothing more than that. How can a company like PepsiCo risk the lives of its consumers by doing such a cheap thing. I just don't believe in the Kurkure plastic rumor.

7. Sarah (11:05, 26.06.2009)

The Kurkure plastic allegations are completely baseless. I agree with the author here that Kurkure is a safe snack for consumption.

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