Remember Me
forgot your password?

From Your Window Display to Your Back Wall

Arranging your store for maximum sales is an art in itself. You want to draw repeated attention from your potential customers. You also want to draw your customers to as many products and displays in your store as possible once they are drawn inside. There are a few things to consider, including reducing loss, when you set up your retail store for the season.

The first objective is to get your store noticed. You may choose to do this by advertising or holding a special sales promotion. Signage out in front of your store can be very eye-catching and draw a lot of attention. This is especially true if the sale or promotion is accompanied by an attractive line of products visible from the outside of the store. Changing up your promotions often will keep the interest of your customers, even if you have not brought in any new inventory.

You can cleverly sell more ignored items while achieving the sales traffic that you want to see throughout the season. Promoting a certain line of products at the front of the store will surely bring in more sales of these items. If you have other items in the store that are not selling as well, then there are a few things to consider.

Placement could be a problem. Could moving these slow-moving items to the front of the store help your sales? Try placing them on a special table where they will be seen by either passer-bys or people that are just entering the store. Another option is to spotlight the item. No matter where the item is located on the sales floor, using clever lighting techniques will draw the eye to that area and make the product more attractive. Use mannequins for the maximum impact when trying to move slow items.

Simple techniques such as moving inventory around can help customers to notice items that they may have overlooked on their first pass through your store. This can help to retain interest and sell items that may not be as exciting as the one you initially put in your window display.

Use lighting to draw attention to areas that you feel are not getting enough attention. Lighting also cuts down on theft. If there are dark corners or areas where shoplifters can get out of sight from your employees, use lighting to make them feel uncomfortable about stealing from these areas. Bright spotlights make thieves uneasy and they are far less likely to shoplift if they do not feel comfortable.

Using lighting, arrangement, signage and mannequins can keep your sales rolling in. Use your imagination and keep things fresh in your retail store.

Ron Maier

About the Author: Ron Maier is the Vice President of S & L Store Fixtures, a leading provider of retail store displays and store fixtures, including slatwall accessories, mannequins and more. For more information, please visit www.slstoredisplays.com.

Rate this Article: 0 / 5 stars - 0 vote(s)
Print Email Re-Publish


  • Latest Management Articles
  • More from Ron Maier

Trusting Who You Hire

By: Brenda Williams | 23/11/2009
As an employer, it can sometimes be difficult to know who is a good employee and who is not. When you go through the screening process to look for noteworthy applicants, sometimes the process can take much longer than you think. You begin to wonder if you'll ever find someone...

Delinquent association dues – can you turn off the cable?

By: Emerson Poort | 23/11/2009
Can a condo/homeowner association decide to shut off cable service or phone service to residents who have past-due association dues?

Internet Marketing For Online Businesses - Obliterate The Competition

By: Alex Popoulos | 23/11/2009
"Internet marketing", even known as 'I-Marketing', 'Web marketing', 'online marketing' or 'e-Marketing', is the marketing of products or services upon the internet. Its interactive feature, in terms of providing an immediate reply as well as eliciting reactions, is a distinctive quality of the medium. On the other hand, "Online businesses", commonly...

Why Having a Website is Good For Your Business Management

By: Desmond Leong | 23/11/2009
Why A Website? This is a question that has been posed many times. Truth is, there are many reasons to having a website. You might have one , or you might have all of them. From our experience, let us give you 3 good reasons why companies decide to go online. Why a website? Because.. 1)...

The Benefits of Being a Restaurant Franchisee

By: Adrianna Noton | 23/11/2009
Being a business owner can definitely be a gamble. In fact, the reason that business owners often make such a comfortable living is because of everything that they put at stake. When someone opens a business their ability to maintain their loan payments and their livelihood relies entirely on one...

Features which Makes A Good CMS

By: spinxwebdesign | 23/11/2009
For a small web site with few features and less updates a static website is sufficient. But for a large website with lots of content with frequent changes, a web content management system (CMS) makes sense.

The 8 Critical Characteristics Found In The Most Successful Restaurant Operations and Marketing Systems

By: Jonathan Munsell | 23/11/2009
It’s time for a change! Would you agree? Change can be a difficult thing for most everyone, including restaurant owners, especially during economically challenging times.

Organize Your Workplace - and You

By: Bill and Joann Truby | 23/11/2009
The source of your disorganization, procrastination, or resistance can be identified and fixed. Consider talking to a counselor or a coach. Work with them to identify your issues that prevent you from being organized. Then follow the steps in this article. You will be able to organize your workplace...finally!

Retail Hanger Buying Guide

By: Ron Maier | 12/05/2008 | Management
Selecting the right hangers for your store can be more in depth than you imagined.

Garment Racks

By: Ron Maier | 12/05/2008 | Management
Using garment racks around your home or business can make life a lot easier or even increase sales. Stock up on hangers and get ready for an organized life!

From Your Window Display to Your Back Wall

By: Ron Maier | 12/05/2008 | Management
Using lighting, arrangement, signage and mannequins can keep your sales rolling in. Use your imagination and keep things fresh in your retail store.

Use Mannequins for Summer Displays

By: Ron Maier | 12/05/2008 | Management
Successful retail stores know that mannequins can greatly increase their sales. This could not be truer than it is in the summer months.

New Retail Store Promotion

By: Ron Maier | 12/05/2008 | Management
Mannequins have historically drawn more customers than any other marketing item in retail clothing stores.

Merchandising Shoes

By: Ron Maier | 12/05/2008 | Management
Use your gridwall and slatwall to maximize your shoe sales.

Gridwall is Versatile

By: Ron Maier | 11/04/2008 | Management
Learn about gridwall. Gridwall is one of the most versatile display options on the market today.

Mannequin Madness

By: Ron Maier | 11/04/2008 | Negotiation
Learn how mannequins can improve your sales and customer attachement.

Submit Your Articles Free: Signup

Use of this web site constitutes acceptance of the Terms Of Use and Privacy Policy | User published content is licensed under a Creative Commons License.
Copyright © 2005-2008 Free Articles by ArticlesBase.com, All rights reserved. (0.23, 1, w2)