About the Author: Ron Maier is the Vice President of S & L Store Fixtures, a leading provider of retail store displays and store fixtures, including slatwall accessories, mannequins and more. For more information, please visit www.slstoredisplays.com.
Selecting the right hangers for your store can be more in depth than you imagined. Your hangers can say a lot about your store. They can be more important than ever now that the retail industry is so competitive. This is a time when brand image is more important than ever. When you are stocking your store with hangers, make sure that you consider each type and choose the one that will best help you serve your customers, make a good impression and last for years to come.
The pinnacle of retail hangers is obviously the wooden hanger. Wooden hangers keep clothes spaced nicely. They give your store a high-quality feel that transfers to the impression that you make on your customers. They are very durable and should last for years to come. Wooden hangers are heavier than other types of hangers and do not fall on the floor as easily when people are looking through your merchandise. Wooden hangers are smooth and gentle on delicate fabrics. This can reduce the damaged merchandise in your store and quickly save you a substantial amount of money. Wooden hangers come in a wide variety of woods and colors. They range from heavy-weight to slim line, classic to contemporary and can really set the tone for your store’s appeal.
Satin hangers are best for extremely delicate fabrics such as silk, nylon and lace. Lingerie should always be hung on satin hangers to avoid damaging the delicate fabrics. Not only that, but your customers will be willing to pay more for items that seem to be of a higher quality. Satin hangers can help you foster this perception. Studies have shown that men and women alike will pay more for the same item hung on a satin hanger over the one hung on a plastic hanger with metal clamps. It may sound silly, but presentation counts for a lot in the retail industry.
If you have a very large store to outfit, then plastic hangers may be your most economic choice. When selecting your plastic hangers, keep quality in mind. You need a heavy enough grade to support the products that you are selling. Heavy winter coats need a much heavier plastic or acrylic than a t-shirt requires. Today’s plastic and acrylic hangers are much stronger than the flimsy ones that used to be the market standard. The last thing you want is a bunch of sharp broken plastic lying around your store, so keep quality in mind when you purchase your plastic hangers.
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