Retail Space in Sync with Your Image

Any store can throw up some garment racks and sell clothes.  But, as a retailer, you should be more concerned with your image and branding.  Creating a space that says something about you can be a challenge.  Utilize this information to get your creative juices flowing and develop a brand image that is recognized in every part of your store.

Just about anything can brand your image.  From the color and brightness of your light bulbs to the string on your price tags, little details can help customers remember you.  You’re not only trying to get people to remember you, but you want them to create a strong impression of your store and brand.  You need to plan an attack on the senses that will delight, encourage, fascinate, inspire, and build trust in your shoppers.

The first impression is so important.  The window displays, signage, lighting and mood are so important.  Think about how you want your customers to feel.  Lighting and display designs can induce excitement, relaxation, intrigue, you name it.  You really have to decipher how your target audience will respond.

If your shoppers are more likely to make purchases when they are relaxed, then that can have a big impact on your store’s appearance.  You will want smaller garment racks with forward facing clothing.  Rummaging through a cram-packed clothing rack is no one’s idea of a relaxing experience.  You’ll need lower lighting with soft spotlights and lit showcases to draw attention to certain areas without creating a harsh feeling.  Colors are important, too. Muted colors, black and dark colors draw light away from the eye and can create a soothing visual while making your merchandise pop into the foreground of the shopper’s mind.

It is important to develop a theme that is congruent with your marketing plan.  Don’t diverge from the theme so that the feeling shopper’s get in your store can become part of how they feel when they shop or talk to their friends about you.  When they put on clothing or use accessories that they bought in your store, the feeling that they got when they shopped there should return.  This is how you create a strong bond with customers.  They’ll be subconsciously drawn back to that feeling, time and time again.

Make sure that your clothing racks are always in order.  Whether you are running a fast-paced sale or soothing customers into their comfort zones, cleanliness, neatness and ease of shopping experience are always important.  Shoppers can become frustrated with a tightly packed or disorderly garment rack.  Make sure that sizes are clearly marked and your clothing racks are spaced out properly.  When you make the impression that you want, it will be associated with your brand from then on.