Remember Me
forgot your password?

Use Mannequins for Summer Displays

Successful retail stores know that mannequins can greatly increase their sales. This could not be truer than it is in the summer months. Mannequins add life to your store displays. They give your customers a tangible object to relate to.

Consumers need to be able to identify with a certain style and even brand. Their self-image has a lot to do with their clothing and accessories. Mannequins give a visual definition of what an outfit will look like on, but it does not stop there.

Mannequins can be used by store owners to promote a new product, that is a known fact. You can use mannequins to promote multiple items at once. Your mannequins do not only wear clothes or swimsuits, but also sunglasses, hats, jewelry, watches, shoes and handbags. The mannequin is a unique display that draws a lot of attention, but you probably have already figured that out. What you may not know is how much of a bearing it has on your customer’s thoughts and feelings about your store image.

Mannequins can have a direct impact on what a customer feels your store offers. If you are using mannequins for summer window displays then you are in luck. Most women only buy one bathing suit per year. They put a lot of thought into what style they want. There is not another single item that they wear as many times as their swimsuit. This is why it is very important to get that initial sale from your customer. You want them to identify with your swimsuit over all other bathing suits in the mall. Use your mannequins to achieve this goal.

Using a mannequin to display a swimsuit is a very smart idea. It personalizes a product and shows your customers not only what the swimsuit may look like when it is being worn, but also it helps to create a mood and attitude about each suit.

Consider setting up your window display to match the style of the suit. If it is a one-piece solid color, you may want a cruise ship theme to help people envision themselves relaxing with a drink on something as luxurious as a cruise ship. Bikinis in fun colors might call for a beach scene or a party by the pool. This can be especially effective for selling the accessory cover-ups that match the bathing suit. For sporty suits, you may decide to depict a beach volleyball scene that shows how versatile and durable the suit is.

Whatever you decide, mannequins are sure to help boost your summer sales.

Ron Maier

About the Author: Ron Maier is the Vice President of S & L Store Fixtures, a leading provider of retail store displays and store fixtures, including slatwall accessories, mannequins and more. For more information, please visit www.slstoredisplays.com.

Rate this Article: 0 / 5 stars - 0 vote(s)
Print Email Re-Publish


  • Latest Management Articles
  • More from Ron Maier

Why Projects Fail? Part 4

By: projectmanuk | 24/11/2009
This article deals with the fourth of the OGC’s eight causes of project failure: poor approach to project and risk management.

How to save time and money on legal research

By: Miriam Taylor | 24/11/2009
Time is money, to save money - save your time. Our legal research centre can provide you with information on a wide range of subjects, from planning legislation to international trade agreements and much more to save your time and money.

Understanding Arc Flash Safety Compliance

By: pankaj1 | 24/11/2009
A review of Arc Flash safety compliance under OSHA and NFPA 70E standards.

Training Options in a Recession

By: John Fowler | 24/11/2009
In past recessions many companies have taken the short-term soft options of cutting back on training and freezing graduate recruitment. However, the companies that actually analysed what happened as economies came out of previous recessions found that these options greatly impacted their ability to respond to the up take in...

Plant Maintenance

By: Dymphna Cusack | 24/11/2009
Plant maintenance is an absolute necessary activity in a manufacturing plant. It helps to keep up with the quality of product and minimise loss on the production floors. Though the process requires some downtime of the production cycle, yet in the long term it has the ability to yield greater profits.

The Ideal Personal Training Business Program to Make Your Business Grow

By: Chris McCombs | 23/11/2009
Despite the massive economic downturn personal training business is still going great guns. One of the most important reasons for this is, ironically the recession itself! With growing tension of job losses and pay cuts, people are getting too stressed out with their daily lives. Staying fit has become as issue...

The 80/20 Rule Applied to the Sales Manager Role

By: Peggy McKee | 23/11/2009
If you managed for any period of time and were an effective manager, you have used the 80/20 rule. Simply stated, the 80/20 rule says that 80% of your results will come from 20% of your efforts. Learn how to use this principle to maximum success in your job.

How Mannequins Influence Consumer’s Decisions to Buy

By: Ron Maier | 23/11/2009
How can mannequins influence your customers? You can showcase clothing, but something like a female mannequin can actually force your customers to consider a purchase.

Retail Hanger Buying Guide

By: Ron Maier | 12/05/2008 | Management
Selecting the right hangers for your store can be more in depth than you imagined.

From Your Window Display to Your Back Wall

By: Ron Maier | 12/05/2008 | Management
Using lighting, arrangement, signage and mannequins can keep your sales rolling in. Use your imagination and keep things fresh in your retail store.

Use Mannequins for Summer Displays

By: Ron Maier | 12/05/2008 | Management
Successful retail stores know that mannequins can greatly increase their sales. This could not be truer than it is in the summer months.

New Retail Store Promotion

By: Ron Maier | 12/05/2008 | Management
Mannequins have historically drawn more customers than any other marketing item in retail clothing stores.

Merchandising Shoes

By: Ron Maier | 12/05/2008 | Management
Use your gridwall and slatwall to maximize your shoe sales.

Gridwall is Versatile

By: Ron Maier | 11/04/2008 | Management
Learn about gridwall. Gridwall is one of the most versatile display options on the market today.

Mannequin Madness

By: Ron Maier | 11/04/2008 | Negotiation
Learn how mannequins can improve your sales and customer attachement.

Submit Your Articles Free: Signup
Article Categories




Use of this web site constitutes acceptance of the Terms Of Use and Privacy Policy | User published content is licensed under a Creative Commons License.
Copyright © 2005-2008 Free Articles by ArticlesBase.com, All rights reserved. (8.44, 5, w2)