3 Keys To Greater Profits From Any Opt-in Email List

| Posted: 07-03-2007 | Comments: 0 | Views: 36 | Rating: (50)

(?)

You've worked hard to build a list.

And you'd like to make more money from it.

Am I right so far?

Great! Just wanted to make certain that I'm not losing my touch. :-)

Your optin email list can be the single biggest money-maker you possess, if you just follow three simple keys...

Key 01 -> Provide Genuine Value To Your List Members.

Seems like a no-brainer, right? Unfortunately, the overwhelming majority of list owners miss out from the beginning.

They're left at the starting gate while the rest of the pack moves ahead.

If you don't provide "genuine value" to your list members you simply won't make money from your list.

Folks will either unsubscribe, or they'll stop reading your mailings.

Either way, you lose.

There are a gazillion (yes, I counted) lists available, so if you don't give them the goods, ...they'll simply move on to someone who will.

So, first things first, you gotta provide genuine value to your list members.

That consists of two things:

- Original content. While it's certainly acceptable to reprint other people's content in your publication, you absolutely MUST have your own voice as well.

People join YOUR list. They want to hear from YOU.

I consider it *critical* that you publish your own original articles, tips, ideas ... I.E. "information" in each publication you send out to your list.

After all, if they can get it elsewhere, why join your list at all?

- Useful content. The second part of providing genuine value to your subscribers is to offer "useful" content.

When it comes to information, "Value" = "Usefulness."

How valuable content is to a person is directly related to how useful they find that information.

Your content needs to be APPLICABLE. Give your subscribers information they can use and they'll give you their attention, and ultimately their business.

Key 02 -> Send Promotional Mailings Regularly.

One of the most shocking discoveries that I ever made in my work with email marketing is this:

**If you don't send promotional mailings regularly, your response rates will go down dramatically.**

Trust me. I've tested it. So have a lot of other people.

Now, don't get me wrong, I'm not talking about sending out solo mailings five times a day.

That's a shortcut to failure there.

But, at the same time, sending out promotional mailings at a very infrequent, sporadic pace is a shortcut to failure as well.

Either way, you ain't gettin' paid.

They key is balance.

As a very "general" rule of thumb, one promotional mailing (I.E. "solo mailing") per week seems to produce the best results.

Test for yourself. Your list may be different.

Regardless of the frequency you decide upon,it absolutely needs to be REGULAR.

Consistency in regularity.

Key 03 -> Verify Your Subscribers Are Receiving Your Mailings.

Without question, this is the most often overlooked key to email profits of them all.

There is no substitute for this one. If your list members aren't receiving your email messages...stick a fork in yourself, because "you're done."

You can have great content and send out those solo mailings like clockwork, but if no one on the other end of the line is getting them, it's a waste of your time.

Research shows that as few as 10% of the total subscribers on any given list may actually be receiving the messages.

If you're getting poor results from your offers, then the first place I'd look is to make certain your subscribers are actually receiving and reading your email messages.

Bottom line: If you really want to make money from your optin email list, all it takes is...

Consistency in QUALITY.
Consistency in REGULARITY.
Consistency in DELIVERY.

Those three keys add up to one thing: Greater profits for YOU.

Rate this Article:

Current: 0 / 5 stars - 0 vote(s).

Article Tags: Get Email Results

Article Source: http://www.articlesbase.com/marketing-articles/3-keys-to-greater-profits-from-any-optin-email-list-114281.html

Print article

Send to friend

Publish this Article

Author feedback

About the Author:
Jimmy D. Brown is the author of the "Get Messages Read!" course. In Get Messages Read! you'll learn 24 simple ideas you can begin using today (literally, with the next message you send out) to increase the profit from any list. Check out this ground-breaking course at http://www.GetEmailResults.com

Submitting articles has become one of the most popular means of generating quality backlinks and targeted traffic to your website. Join us today - It's Free!

Article Comments

Add new Comment

Got a Question? Ask.

Ask the community a question about this article:

Q&A Powered by:

Latest Marketing Articles

Making Your Site User Friendly
By: Anil Vij | 07/10/2008
Today content is king, and in order to achieve high search engine rankings on the major search engines, your site must have relevant and useful content that is designed for human readers.

Joint Venture Marketing: First Steps to Creating Your Plan
By: Christian Fea | 07/10/2008
When deciding to embark on a joint venture marketing partnership, the process is similar to developing an initial business idea. Your new partnership can range from being a simple informal agreement to a rigid contract that is bound by a legal document, agreed upon and signed by all participating parties.

Passive Versus Active Digital Signage
By: Ryan J Bell | 06/10/2008
Digital signage has come a long way over the past few years. The technology that drives the network has grown by huge leaps (and continues to do so). When new customers express an interest in developing a signage network, they often think of the flashiest uses possible. They want to...

How Digital Signage Affects Customer Behavior
By: Ryan J Bell | 06/10/2008
A digital signage network can be used to greater effect that merely driving sales. While promoting brands and advertising products to a target audience is a powerful strategy for your network, it is only one of many applications. Your network can be used to change the way your customers behave....

Increase Traffic and Make More Sales by Getting People to Like You in 6 Ways
By: Erik Jacobson | 06/10/2008
Would you like to make more sales? Would you like to have people flocking to you and your business? Like a heard of pigs to the feeding trough? Would you like to sell like a professional? The Key to making money online or in any business is to get...

Network Marketing Advertising - Quick Crash Course In What Must Be Done To Bring In Massive Traffic
By: Jesus Leon | 06/10/2008
Network marketing advertising is very much essential when it comes to getting quality leads available for your multi-level marketing campaign, or otherwise termed as MLM campaign. Just simply selling the products would not do. You have to be active in the selling process to extend your market. Enlighten your potential...

Learn The Importance Of A Lead Capture Page - The Money Begins With The Lead Capture Page
By: Jesus Leon | 06/10/2008
There are a lot of websites circulating the net today. Some are interesting and some are not. Those sites that have very interesting and catchy front pages are getting more readers. This is because they have a lead capture page. Many people online have been talking about lead capture pages, and...

Have Oprah Advertise Your Business For Free
By: Erik Jacobson | 06/10/2008
Oprah Winfrey has universal marketing power. Her power over the products she recommends and endorses is priceless. If there is a way that you could use the power of Oprah's show and tremendous mass market exposure, to build a business from home would you be interested? Oprah is known by...

More from Jimmy D. Brown

The Real Secret To Building A High-Profit Internet Business
By: Jimmy D. Brown | 20/05/2008 | Internet
My wife laughs every time she sees me doing it. At least once or twice every week, I'll be at my desk (or at the dining room table) with my Franklin Covey planner open and a stack of laminated checklists in hand. "What are you doing, honey?" she calls, already knowing the...

7 Great Ideas For Your Next Ezine Article
By: Jimmy D. Brown | 18/05/2008 | Internet
Writing ezine articles is one of the best business-building activities you'll ever invest time in on the Internet. They can be used in dozens of different ways to generate web site traffic, build lists, brand your name, earn affiliate commissions and produce sales of your products and services. They are, unquestionably,...

How To Increase Your Profit Through The
By: Jimmy D. Brown | 18/05/2008 | Marketing
You make a $97.00 sale and you say an emphatic "Yes!" as a smile breaks out on your face. This selling online thing is cool and it feels good to be getting sales. Then, a few days later you get a refund request. The $97.00 is gone. And so is your...

How To Get Others To Promote You N.O.W.
By: Jimmy D. Brown | 16/10/2007 | Marketing
See if you can spot the similarity. What do the following three statements have in common? 1. I can't do it right now, but maybe later. 2. I've already got my mailings scheduled. 3. Let me get back to you. Got the similarity spotted? These are all typical responses that most people get when asking partners...

How To Get All The Free Traffic You Want With Only One Marketing Activity
By: Jimmy D. Brown | 16/10/2007 | Internet
Are you a "traffic juggler"? That is, do you attempt to get traffic to your site by doing all kinds of activities ranging from SEO to PPC listings to buying solo mailings? In other words, do you "juggle" your traffic generation activities like multi-colored balls - never holding on to one for...

The One Traffic Tool Every Product Owner Should Be Using Daily
By: Jimmy D. Brown | 16/10/2007 | Internet
What if there was a magic bottle that you could rub and a traffic genie would pop out to beckon to your every internet marketing command? After the initial shock wore off, you'd be quite happy to have it in your possession, right? :-) Well, in a manner of speaking, such a...

3 Incredibly Simple, But Outrageously Powerful Keys To Guaranteeing Your Email Messages Are Read
By: Jimmy D. Brown | 11/03/2007 | Marketing
There's nothing that comes close to its power in online marketing. In fact, many of the most critical elements of eBusiness are tied to it: joint ventures, newsletter publishing, automated follow-up, article distribution, free reports, autoresponder messages and eCourses, networking... the list could go on and on. Of course, I am...

How I Get Subscribers To Read My Emails
By: Jimmy D. Brown | 11/03/2007 | Marketing
Did you notice the title of this article? It's going to be important in just a minute, so glance back at it one more time... "How I Get Subscribers To Read My Emails". Any list publisher in the world knows in order to get subscribers responding to their email messages, those subscribers...

Article Categories

Article Marketing

Article Notepad

Stop Duplicate Content

Term Papers

Need Help?

Sign up for our email newsletter

Receive updates, enter your email below

Use of this web site constitutes acceptance of the Terms Of Use and Privacy Policy | User published content is licensed under a Creative Commons License.
Copyright © 2005-2008 Free Articles by ArticlesBase.com, All rights reserved. (0.22, 8)