There are so many different ways to market on the Internet but one of the most effective is by contacting people on a continual basis through your own e-mail list. If you haven't started building an e-mail list, today is the perfect day for you to begin. Far too many individuals will land on your webpages and then go away without ever returning. If they give you permission to contact them, you can direct them back to your website, to your products or get them to participate in some kind of interaction, such as a form.
Although there are almost an endless number of ways that you can build your list, there are three different ways that you should be using right from the start. If you haven't put these into practice in your own marketing yet, you would be surprised at how much of a difference they can make in the amount of subscribers you receive.
The first method is by using an effective squeeze page. This page should have some kind of a compelling reason why the individual would be signing up for your newsletter. You should not have any kind of information that would crowd out the focus of the page, your subscription form. Offer them some free information in exchange for their e-mail address and make sure that there is no other way for them to leave that page other than to join your newsletter or to hit the back button.
If the individual does decide to hit the back button, you should have something in place in order to capture their attention. Although this can be a little bit annoying to some users, you would be surprised at the number of individuals who will actually subscribe to your newsletter, simply because you gave them a second chance. Perhaps they didn't recognize the fact that you were offering them some information in exchange for their e-mail or maybe they are just surfing. Regardless, if you have some kind of a pop-up box or message box that gives them a second opportunity to join your e-mail, many of them will take advantage of it. Only offer them one extra chance, any more than that will annoy almost anyone.
The last thing that you need to do in order to build a large list is to continually test your marketing methods. You can do this in a number of different ways but one of the most effective is by doing an A - B split test. This can easily be done with a PHP include or any number of different free split test scripts that are available online. Run the test for 100 to 200 page views in order to see which version of the webpage is pulling in more subscribers. Dump the loser and then test the winner with another page. Keep on doing this until you're happy with the number of subscribers that your pages are generating.
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