Robin Matuk is an Internet Business Coach who addresses the needs of entrepreneurs and business owners looking to maximize the power of the Internet to build, manage, and grow a thriving business. She is the founder of My Digital Coach, a blogger at Creating with Impact and a community builder at The Big Idea Community. Check out her website The Big Idea Community and her blog Creating with Impact.
Whenever you are ready to launch a new online venture, a great way to drive targeted traffic to your new website is to write a great press release. When writing a press release it is important to keep a few things in mind to avoid having your press release labeled as shameless self promotion.
Even though the press release is a form of advertising, it is important that it does not sound like advertising. A good press release should sound like a third party that has nothing to gain by the press release informing interested parties of a potentially interesting website or online business.
The first thing to keep in mind when writing a press release is that you want to convince the reader that you are providing valid, researched, information rather than presenting your opinion as fact. A great way to show the reader that the information contained in the press release is legitimate is to provide statistics. Hard numbers and facts will help give the press release some credibility. When providing statistics stick to simple numbers that help illustrate or back up statements made in the press release that will not be to confusing.
Secondly, make sure the press release is written in an interesting manner. Be entertaining even when facts are being presented. Write your press release in the same manner as a news article or something that is going to be read for entertainment reasons. A dry press release containing nothing but facts and figures is not going to make interesting reading and will not create the same buzz that a creative, entertaining press release will.
Third, when writing your press release do not constantly mention your domain name or website. Most press releases will have a contact area for media and that area will give you the chance to provide the relevant domain name. Mentioning the website domain name by providing the full URL once in the body of the press release is also acceptable. Having the domain name present in the press release anymore than that will make the press release seem like nothing more than a way to get free promotion and will be ignored by many of the people you want to read the press release.
Lastly, do not stuff your press release with keywords or sales jargon. Remember, a press release is not a sales pitch. It is completely possible to promote yourself, your product, and your website without sounding like an online sales person.
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